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5 Marketing Trends That will Impact 2013

SBI Growth

There has been a proliferation of tools and channels. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. Look for more focus in 2013 on how to leverage different channels and integrate campaigns. Learn how buyers behave and engage in different channels.

Trends 316
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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

The top fear of HR leaders for 2012 was finding or developing leaders. Our 2012 sales leader research finds it is still a big fear for 2013. If your company uses channel partners, Channel Management is a needed skill. If your company isn’t looking for sales leadership today, just wait.

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SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

Pointclear

Synchronize the client/prospect/employee experience across all channels. Keys to SAP’s new marketing approach (culture eats strategy for breakfast, lunch and dinner): Control the message & orchestrate the conversation. Marry the art and science of marketing. All companies should be doing less selling and more story telling.

Revenue 174
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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

The sales force is tentative - 2013 will be a repeat of 2012. It compares the new revenue contribution for 3 different sales channels: Direct Field Sales. Download the Sales Channel ROI Calculator here. Worse yet, the sales force earnings were well below target. The top performers are now vulnerable to competitive recruitment.

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What is the State of Marketing in 2013

Score More Sales

Evaluating and prioritizing channels. Do you have cross-channel web, social, and mobile integration? IBM’s study shows that companies who are considered “Top Marketers” enjoy 1.8 times Gross Profit growth and 2.4 times greater stock price. Creating a consistent customer experience. Optimizing marketing performance.

Marketing 241
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New Sales Comp Plan? HR's 5 Must Dos.

SBI Growth

Q1 performance is way off of 2012’s mark, the new product strategy is failing, and Sales Rep behaviors are erratic. Supply multiple channels to do so. Integrate all of these channels into one collection of feedback. Consider supporting these channels: Conversation or email from Sales person to direct manager. The reason?

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Sales Influencers 2013 Predictions

Score More Sales

B2B content kings Openview Labs first came out with a list of Top Sales Influencers for 2012, which was an honor to be listed on. My prediction is around social selling and how, with so much noise and overwhelm, people will be choosing certain channels to listen through – omitting others. Why 2013 Will be the Year of the Buyer.