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Are (Lack of) Results Due to the Salesperson or the Company?

Understanding the Sales Force

The Boston Red Sox traded Kevin Yukilis, a disgruntled, under performing, 3-time all-star, to the Chicago White Sox AND the Red Sox paid most of his remaining 2012 salary. Whether your salespeople are under performing or doing well, are they responsible or is it your company, culture, advertising or offering that is responsible?

Company 198
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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. Fast forward to 2012 and the buying process is radically different. Acquiring content writing as skill for your team cannot be done the same way other skills have been added.

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What We Can Learn from Groupon

The Sales Hunter

These sites were to disrupt the way people advertise and were seen as catalysts for giving control of pricing to the consumer. Copyright 2012, Mark Hunter “The Sales Hunter.” Groupon and dozens of other coupon sites, including LivingSocial, were all the rage just a short time ago.

Discount 215
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Apple iPad vs. Microsoft Surface… But I’m #3! Can I Still Win?

The Sales Hunter

Salespeople are quick to say how they could be more successful if they only had great advertising supporting them. Cry all you want, but using advertising as a reason for your success or failure does not make you a great salesperson. Let the big boys advertise all they want. Copyright 2012, Mark Hunter “The Sales Hunter.”

Microsoft 161
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Solutions to Your Small Business Sales Challenges | Sales.

The Sales Hunter

Maybe a media representative suggests a new advertisement. So, “pop” off they go with new advertising. Then an advertising agency suggests a new brochure and off they go again. Archives Select Month March 2012. February 2012. January 2012. © 2010-2012 The Sales Hunter. December 2011.

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Sales vs. Marketing: Can’t They Play Nice?

The Sales Hunter

If you’re in sales, don’t go thinking you can write marketing plans and advertising copy. Copyright 2012, Mark Hunter “The Sales Hunter.” Let Sales do that. Your job is to merely serve them the leads. You can’t. Dennis is president of Brandvelope. Reserve your spot! ” Sales Motivation Blog.

Marketing 209
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Email Prospecting: 3 Strategies That Get Your Email Opened

The Sales Hunter

Your subject line is not an advertisement. Here is a real subject line I received: ”Lead Gen To Support Your 2012 Goals.” People are afraid of making decisions because they don’t want to make the wrong decision. How can you help them reach their personal goals at work? Strategy 2: Stop using capital letters.