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4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Follwer her on Twitter @marketingprofs. But every once in a while it’s good to take a step back to take stock of the bigger picture, to put ideas into perspective.

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Marketing Automation Software that Delivers the Most Data Wins!

Pointclear

Software programs that explain the most data, verified by the most evidence, are better than those that do not. CRM properly applied, in conjunction with marketing automation software, explains the most data on marketing performance and gives more evidence than any other combination of software. Is it really that simple?

Software 205
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The Pipeline ? Mobile Apps for the Mobile Sales Force

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. You can see her articles regularly on the Software Advice blog. For Email Newsletters you can trust. February 2012. January 2012. December 2010.

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Why A Rising Win Rate Can Be a Bad Sign

SBI Growth

The software company’s VP of Sales boasted about his win rate. The software company VP of Sales missed the shift in buyer power. In 2011, the Sales Executive Council reported the average B2B buyer engaged with a vendor 57% of the way through their buying cycle. The software company was among them.

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Heavy Hitter Sales Blog: Best New Sales Book of 2011

HeavyHitter Sales

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

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5 rules for authentic B2B branding

Sales and Marketing Management

Teaser: As the blathering bozos in Congress say (when they’re not reading from Dr. Seuss books), I yield my column this month to the distinguished gentleman Michael Chasen, who helped build the education software startup Blackboard into a booming business that sold for $1.64 billion in 2011. billion in 2011. read more'

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The Pipeline ? Take Control!

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. I had a call from Bob, a director of sales with software company. For Email Newsletters you can trust. February 2012. January 2012. December 2010.

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