No More Cold Calling

JANUARY 30, 2014

In this month’s guest post, Brian Hansford, director of client services for Heinz Marketing, explains why he won’t buy from vendors who make him look up their phone numbers: . The business world is enamored with social media and texting as channels to communicate and connect. What’s Your Phone Number? No company name.

Eloqua 240

Eloqua Face-to-face Vendor Channels 240

SBI Growth

SEPTEMBER 22, 2012

Walk into most marketing departments today and you will find people hard at work creating a constant flow of new content. Many marketers are doing a good job building brand awareness and stimulating interest in the marketplace for their product and services. Buyer Personas are the foundation of your marketing strategy.

Maximizer 288

Maximizer Buyer Persona Lead Rank Leads 288

The Pipeline

APRIL 25, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. April 26th, 2011. April 25th, 2011. April 25th, 2011. April 25th, 2011. April 25th, 2011. April 25th, 2011. August 2010.

Pipeline 216

Pipeline Twitter Hiring Cold Calling 216

Sales and Marketing Management

AUGUST 21, 2020

And, while down from its peak in 2011, over 1.5 So it’s obviously popular with consumers, but why should marketers be considering SMS programs in addition to email and mobile push? An interactive channel: While email reply rates remain low, users are happy to interact with a brand via SMS. Let’s dig in. How Does SMS Work?

Marketing 177

Marketing Territories Consumer Follow-up 177

No More Cold Calling

JUNE 28, 2012

World”—that’s how I met Todd McCormick at the Fall 2011 Sales 2.0 Here’s how to warm up your cold calls for better sales results: Focus on inbound marketing for lead generation. A big challenge of social media is the number of outlets; you’ll be more effective if you use tools that integrate social media channels. conference.

Social Media 267

Social Media InsideView Cold Calling Customer 267

Pipeliner

FEBRUARY 20, 2025

The Evolution of Chatbots and AI Initial Hype and Disillusionment John and Titus reflect on chatbots’ initial excitement around 2010-2011. By utilizing AI tools, companies can analyze customer data to gain insights into preferences and behaviors, allowing for more tailored marketing strategies and service offerings.

Customer Service 89

Customer Service Video Lead Rank Lead Scoring 89

The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Marketing 71

Marketing Social Media Webinar Metrics Media 71

Pointclear

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? billion on search marketing for the same purpose. billion on search marketing for the same purpose.

Media 233

Media Direct Mail netFactor Trade Show 233

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ).

Customer 196

Customer Consumer Channels Customer Service 196

The Sales Hunter

JANUARY 23, 2012

Have you ever spent a day with your channel partners and joined them on a few sales calls? Sit in on a strategy session with your marketing team or a weekly budget update with a project manager. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011.

Motivation 168

Motivation Hiring Ideal Customer Profile Negotiation 168

Partners in Excellence

MARCH 1, 2012

I just read the IBM 2011 Global CMO Marketing Study. It’s a must read for any sales and marketing professional. In a discussion of critical issues facing CMO’s there was no discussion of the Sales Function or how Sales and Marketing need to work together. Where is Sales?

Marketing 118

Marketing Face-to-face Maximizer Demographics 118

Pointclear

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris originally published this post on November 14, 2011, and it is republished here with his permission.

Demand Generation Agencies 178

Demand Generation Agencies ROI Salary Demand Generation Targets 178

Jeffrey Gitomer

OCTOBER 28, 2011

Gitomer | October 28, 2011 | 1 Comment. I wanted to channel that energy, harness that energy, and direct it toward a sales prospect. Ocha Nix says: October 29, 2011 at 8:41 pm. There is no time like the present to change things up in 2012 to ensure its better than 2011! Online Training. See Jeffrey Live! Hire Jeffrey.

Hiring 181

Hiring Social Media Energy Loyalty 181

Sales and Marketing Management

JUNE 8, 2017

This is particularly evident in channel programs. Additionally, sales and employee programs tend to outpace channel and customer programs in their use of individual travel regardless of company size.

Travel 205

Travel Incentives Incentive Lead Rank 205

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

Social Media 162

Social Media Media Revenue Scale 162

Sales and Marketing Management

APRIL 27, 2017

This does not mean I’m advocating for the elimination of email as a sales communication channel. Aaron Ross wrote Predictable Revenue in 2011, introducing the world of sales to mass email outreach. Businesspeople in 2016 have become all too familiar with templated email marketing for an emphasis on their name to draw attention.

Strategy 136

Strategy Channels Decision Maker Email Marketing 136

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

Social Media 60

Social Media ROI Media B2C 60

Increase Sales

MARCH 21, 2012

Recently in the news two assertions in the global business community attracted my attention: The traditional marketing funnel is dead. The marketing is the product. Forrester conducted online surveys of 101 VP- and C-level marketing professional and interviewed 12 CEOs, CMOs, and VPs of marketing. I think so. Google Plus.

Top of Funnel 135

Top of Funnel Social Media Funnel Facebook 135

Velocify

FEBRUARY 11, 2013

trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. With an estimated 9.6

Leads360 109

Leads360 Unica Lead Rank Lead Scoring 109

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. This has led many marketers to question whether or not SEO is dead. 57% of B2B marketers state that SEO generates more leads than any other marketing initiative.

Lead Scoring 189

Lead Scoring Lead Rank Engineering Google 189

The ROI Guy

JULY 21, 2011

It's good news for marketers in 2011, as 57% of senior-level marketers say they are increasing their overall marketing spend in 2011. According to CMO Council's State of Marketing Report, a survey of 700 top marketers, 26% of respondents indicated an increase in spending of 1%-5%.,

Marketing 64

Marketing Channels Survey Report 64

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

Social Media 130

Social Media Media Revenue Scale 130

The ROI Guy

MAY 10, 2011

Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint. Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., These new customers add to Alinean's ever-growing list of over 100 leading B2B vendors.

Demand Generation Agencies 45

Demand Generation Agencies B2B Customer Lead Rank 45

Pointclear

SEPTEMBER 20, 2012

Click to start video at this point — Asked about what has happened in marketing and sales that has or hasn’t surprised him in 2012, Bob talks about interconnectedness: “It’s sobering about how interconnected we are with other economies. The Role of Revenue Performance Management in Marketing and Sales Alignment.

Inbound 145

Inbound Quota Outbound Video 145

Fill the Funnel

MARCH 14, 2012

Back in October, 2011 SlideShark was released to the market with overwhelming acceptance. Formatting just didn’t come across with consistency and the overall experience was disappointing. The apps which were introduced to “convert” your slide deck just didn’t deliver the results expected.

Top of Funnel 127

Top of Funnel Funnel Social Media Account 127

Alice Heiman

FEBRUARY 21, 2023

She started posting on LinkedIn in 2011, leading to recognition and a promotion. Watch the podcast below or on our YouTube channel. Samantha McKenna, a former employee of On24, was recruited by LinkedIn for her mastery of building a powerful brand on the platform. She taught her team to track job changes on LinkedIn and stay in touch.

Scale 126

Scale LinkedIn Referrals Face-to-face 126

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. of respondents), and peers (28.7%), especially early in the lifecycle.

ROI 40

ROI B2B Social Media Buying Cycle 40

Hubspot Sales

MARCH 20, 2018

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. And it’s not just happening across sales and marketing.

Lead Rank 111

Lead Rank Trends Lead Scoring Outsourcing Services 111

Anthony Cole Training

APRIL 14, 2011

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Posted by Tony Cole on Thu, Apr 14, 2011. Wouldnt this be a great topic for the Mythbusters to bust on the Discovery Channel: the "I dont have time to prospect" myth! Hire SalesPeople Who Can and Will Sell in These Tough Markets.

Hiring 144

Hiring Ideal Customer Profile Webinar Metrics eBook 144

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Your Sales Management Guru

JANUARY 3, 2012

facing in 2012? • What assumptions are you making about the market in 2012? • What assumptions did you make about your. offerings in 2011? capability in 2011? 2.1.5 Key measurements (Market share, profit, growth, etc). 3.1.5 Market Share. Market Coverage Strategy. Still true? .

Hiring 70

Hiring Collateral Lead Rank Trade Show 70

Increase Sales

JANUARY 6, 2012

Yet, what would happen if you, as a business leader, re-channeled or redirected those business competition fears into more positive actions? In reviewing the marketing goals achieved for 2011 and establishing new ones, I decided to open one day of the week to guest bloggers. Credit www.sxc.hu.

Competition 87

Competition Small Business Small Business Social Media 87

Chili Piper

NOVEMBER 21, 2018

This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. First, it was published in 2011. Do you realize how much has changed since 2011? The first challenge is the numerous communication channels your buyers can use to request a demo or contact sales.

Lead Rank 80

Lead Rank Lead Scoring B2B Leads 80

The ROI Guy

JANUARY 16, 2014

Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. So how well does your current content marketing help answer these key decision making questions for your buyers in a compelling and quantified way? Sources: • Gartner Forecasts 3.1%

Forecasting 92

Forecasting Proposal Decision Maker ROI 92

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

Delicious Sales

MAY 2, 2012

Marketing (6398). Channels (799). 2011 (3304). Topics Major Topics. Sales (12918). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Advertising (694). Selling Skills (528). Incentives (379). Demand Generation (181). Outside Sales (81).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Connext Digital

FEBRUARY 24, 2021

1 Shouldn’t your marketing efforts reflect this change in how we consume digital information? Impact on Marketing. So, what does this mean for marketers? To help you get started, our team compiled this list of the Top Mobile Marketing Trends for 2021. The number of smartphone users is currently 3.5 Email on Mobile.

Trends 52

Trends Marketing Advertising Advertising 52