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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

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The Pipeline ? When the customer can't be consoled, console the.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Hot pursuit of a career in advertising landed Carol Doane a job in one of the largest newspapers in Washington State. August 12th, 2011. May 2010.

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Three Tips to Build Powerful Customer Connections

No More Cold Calling

World”—that’s how I met Todd McCormick at the Fall 2011 Sales 2.0 Here’s how to warm up your cold calls for better sales results: Focus on inbound marketing for lead generation. InsideView , Sales & Marketing 2.0 Referrals are the secret to B2B sales: Get the meeting at the level that counts. Face to Face in a Sales 2.0

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Today's marketing is driven off the written word. In a content driven world, if your marketing team cannot write well, you will not be successful.

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Solutions to Your Small Business Sales Challenges | Sales.

The Sales Hunter

Dec 19, 2011. Maybe a media representative suggests a new advertisement. So, “pop” off they go with new advertising. Then an advertising agency suggests a new brochure and off they go again. Sales and marketing can be treated in exactly the same way. December 2011. November 2011.

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The Pipeline ? Sales Alchemy

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Gary Hart’s career as an advertising, marketing, and sales executive began in 1971. When Sales Met Marketing. Community Marketing Blog.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.