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The Pipeline ? Mobile Apps for the Mobile Sales Force

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Lauren Carlson is a write and market analyst out of Austin, Texas. You can see her articles regularly on the Software Advice blog. August 2011.

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The Pipeline ? Take Control!

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. I had a call from Bob, a director of sales with software company. When Sales Met Marketing. Community Marketing Blog. August 2011.

Pipeline 224
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How "Social Media" Can Be Part of Your Prospecting Strategy.

The Sales Hunter

I’ve often said that the problem with a “social media strategy” is that it really should be called a “business marketing strategy.” I encourage you to read Lauren’s article and then actually apply some of the insights she offers to your business marketing strategy. Risk of Social Media Marketing?

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The Pipeline ? Customer Hot Potato ? Sales eXchange ? 117

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. A variation on the familiar “oh no, it is not the hardware, it’s a software issue” ya right. When Sales Met Marketing. April 2011.

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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

Here are some truths you should know about selecting a partner among lead generation companies: Virtually 100% of marketing qualified leads should become sales accepted leads. Students, prisoners (yes, there’s a company out there that does this), appointment setters and offshore call center staff should not be contacting your target market.

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

Marketing 207
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A scoop of Insideview with some Jigsaw special sauce

Sales 2.0

tools of all time: Jigsaw (now Data.com as Jigsaw was sold to Salesforce.com in 2010 for a tidy $142 million in cash —I love saying that.). Tim Harsch has let me know that Owler is still working on their marketing messaging as they just launched in April and he promises they will get better at conveying what they are all about as they age.).

Jigsaw 377