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5 secrets to channel incentive success

Sales and Marketing Management

companies spend over $17 billion on channel incentive awards each year, according to the Incentive Federation. Channel incentive programs are designed to gain the time and discretionary attention of your partners by: • Gaining increased shelf space by encouraging distributors to shift inventory away from competitors to your products.

Incentive 174
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4 Reasons I Don’t Pay for Referrals

No More Cold Calling

Should you offer incentives to Referral Sources? For a 2010 report from the Wharton School of Business, researchers Christophe Van den Bulte, Bernd Skiera, and Philipp Schmitt studied data that an anonymous German bank gathered on nearly 10,000 of its customers over 33 months. Incent or not. The short answer is NO. Comment Here.

Referrals 245
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5 Secrets to Channel Incentive Success

Sales and Marketing Management

companies spend over $17 billion on channel incentive awards each year, according to the Incentive Federation. Channel incentive programs are designed to gain the time and discretionary attention of your partners by: • Gaining increased shelf space by encouraging distributors to shift inventory away from competitors to your products.

Incentive 136
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The Pipeline ? The REAL Problem with Sales Training

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009. September 2009. August 2009. May 2009.

Pipeline 230
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Winning the Sales Battle: Overcoming the "Failure to Impact.

The Sales Hunter

Create a better incentive plan. December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. © 2010-2012 The Sales Hunter. Hire only top sales reps. Focus on growing key customers. August 2011.

Hiring 155
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The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 1 of 3)

Pointclear

I included the following in a blog on the cost-per-lead metric I wrote in the summer of 2010: “I continue to marvel at the high number of companies that only use cost-per-lead as a basis for lead generation buying decisions. The problems and costs of a cost-per-lead approach.

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Negotiating a Deal In Crunch Time

Sales and Marketing Management

Author: Andres Lares When Joe Mauer’s contract neared its expiration in 2010, the all-star’s agent sat with him and shared how his research revealed he could secure a contract of approximately $300 million over 10 years in the free agent market. Perhaps you can maintain a premium scope while offering a first-month discount (e.g.,