The Pipeline

APRIL 25, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. August 2011. April 2011. March 2011. February 2011.

Pipeline 216

Pipeline Twitter Hiring Cold Calling 216

Increase Sales

AUGUST 18, 2014

The 21st Century has changed how people market their businesses. To attract attention today requires this new channel of content marketing. The simple question to ask yourself is: “Why would anyone read my content marketing day after day? Back in March of 2010, one month after this blog debut, this site received 1.91

Marketing 131

Marketing Small Business Small Business Education 131

Pointclear

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? billion on search marketing for the same purpose. billion on search marketing for the same purpose.

Media 233

Media Direct Mail netFactor Trade Show 233

Increase Sales

JUNE 14, 2013

Then I began with inbound marketing action by posting articles on directory sites such as Evan Carmichael , Ezine Articles and Sales Gravy. Finally in February of 2010, I started this blog. The caveat is for it to work well does require an investment of time, very few dollars, a marketing strategy, persistence and consistency.

Social Media 174

Social Media Small Business Small Business Media 174

The Sales Hunter

JANUARY 23, 2012

Have you ever spent a day with your channel partners and joined them on a few sales calls? Sit in on a strategy session with your marketing team or a weekly budget update with a project manager. December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010.

Motivation 168

Motivation Hiring Ideal Customer Profile Negotiation 168

Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Outsourcing Services Marketing Hiring 170

Jeffrey Gitomer

DECEMBER 6, 2012

Tweet By Mitch Joel , President of Twist Image – an award-winning Digital Marketing and Communications agency. I’ve been thinking a lot about the pervasiveness of brands in the social media channels. In January 2010, I published a blog post titled, The Moment Of Truth. ” The moment of truth.

Social Media 265

Social Media Media Facebook Webinar Metrics 265

Pointclear

JUNE 27, 2011

I thought it would be interesting to share the perspective of a chief marketing officer who has experience on both sides of the question. Karen Hayward is Executive Vice President and Chief Marketing Officer of CenterBeam, an IT managed service provider. Could you share an example of market identification activity?

Outsourcing Services 219

Outsourcing Services Lead Generation Lead Rank Marketing Qualified Lead 219

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

Social Media 162

Social Media Media Revenue Scale 162

The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Marketing 71

Marketing Social Media Webinar Metrics Media 71

Increase Sales

JANUARY 21, 2016

Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. To be successful using social marketing means every day you must be kicking your efforts toward the goal post.

Social Media 70

Social Media Marketing Ideal Customer Profile Twitter 70

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

Social Media 130

Social Media Media Revenue Scale 130

Fill the Funnel

MAY 26, 2014

The later release of GoToWebinar (GTW) in 2006 and GoToTraining in 2010 expanded GoToMeeting capabilities to accommodate larger audiences. Then back in March of 2010, GoToWebinar raised prices significantly to the current $499.00/month Marketing Presentation Tools Web Tools Citrix gotowebinar Webinar webinar ignition webinar jam'

Webinar Metrics 118

Webinar Metrics Tools Skype Google 118

Hubspot Sales

MARCH 20, 2018

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. And it’s not just happening across sales and marketing.

Lead Rank 111

Lead Rank Trends Lead Scoring Outsourcing Services 111

The ROI Guy

JANUARY 13, 2010

All major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. growth for US tech market, and 8.2% growth for global tech market should be expected. Forrester however thinks these estimates are low and is indicating that 6.6%

Lead Rank 40

Lead Rank Lead Scoring Tools Proposal 40

Score More Sales

APRIL 24, 2010

by Lori Richardson on April 24, 2010. She has a Soap Queen TV video channel and is always up to something amazing. What your business idea is/was, and what problem did it solve in the market place? Sales Tips and Strategies to Grow Revenues. Consulting. Fab 50 Tour: Looking for Small Business Innovators to Interview.

Small Business 120

Small Business Small Business Lead Rank Lead Scoring 120

Grant Cardone

DECEMBER 26, 2019

She summited in 2010 and got some funding for her school for the short amount of press she got…but she still was way short of enough publicity to gain sponsors to reach her goal of funding 600 kids. Then she swam the English Channel. Maria had to step up her game if the school would continue. How BADLY did she want it?

Everest 110

Everest Hotels Airlines Conference 110

Hubspot Sales

FEBRUARY 4, 2020

However, what worked to build new companies in the 2010’s isn’t necessarily the best course of action in 2020 and beyond. Key activities — The key activities section of your business channel strategy should define all of the steps your business takes to make your value proposition a reality.

Scale 118

Scale How To Segment Channels 118

The ROI Guy

MARCH 18, 2010

A recent IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010, results of a survey of 40+ worldwide technology sales executives, indicates that sales enablement is one of the top priorities, and the highest expected investment growth area over next 12 months.

Sales Enablement 40

Sales Enablement Tools Comparison ROI 40

Fill the Funnel

MARCH 17, 2014

It is clear, highlights the advantages of selecting you over your competition and positions you as the go-to solution in your market. Sadly, it is frequently found sitting idly on the sidelines of your sales and marketing efforts while your potential customers are searching high and low for what you provide.

Top of Funnel 117

Top of Funnel Customer Webinar Metrics Social Media 117

Salesmate

AUGUST 6, 2020

Previously, many businesses have conceptualized their sales and marketing teams and functions as two separate entities. In this context, marketers’ job is to produce content and promote the company to bring in as many leads as possible, while the sales team are left to attempt to convert these leads into customers. Enter smarketing.

Sales Qualified Lead 129

Sales Qualified Lead Top of Funnel Follow-up Lead Rank 129

Anthony Cole Training

APRIL 14, 2011

Dont miss "5 Ways That Managers Can Impact Sales This Year in the May-June 2010 SalesforceXP magazine! Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Wouldnt this be a great topic for the Mythbusters to bust on the Discovery Channel: the "I dont have time to prospect" myth!

Hiring 141

Hiring Ideal Customer Profile Webinar Metrics eBook 141

Pointclear

SEPTEMBER 20, 2012

Click to start video at this point — Asked about what has happened in marketing and sales that has or hasn’t surprised him in 2012, Bob talks about interconnectedness: “It’s sobering about how interconnected we are with other economies. The Role of Revenue Performance Management in Marketing and Sales Alignment.

Inbound 145

Inbound Quota Outbound Video 145

Hubspot Sales

DECEMBER 13, 2022

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. I know that shift can feel daunting.

Hubspot 111

Hubspot B2C Consumer B2B 111

SBI

SEPTEMBER 29, 2020

Seismic , the industry-leading sales enablement and marketing orchestration platform provider, and Permira, the global private equity firm, today announced Seismic has raised a Series F round of $92M led by a company backed by the Permira funds to accelerate Seismic’s rapid innovation, international growth, and M&A activity. “We

Lead Rank 96

Lead Rank Lead Scoring Company Microsoft 96

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Partners in Excellence

FEBRUARY 24, 2022

Long time readers will know that every once in a while I need to vent and express my frustration with some of the mindless things we see people doing in sales and marketing. And, inevitably, I will alienate a huge segment in the sales/marketing world. We are not a channel partner to these companies. This is one of those posts.

Ideal Customer Profile 133

Ideal Customer Profile Promotion Hiring Segment 133

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. Place – Where you can purchase the product / service, such as direct from a sales rep, through a channel partner, in a store or on-line via e-commerce.

Collateral 84

Collateral Promotion Comparison Margin 84

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Hubspot Sales

JULY 14, 2020

Hear me out for a moment — we’re going to take our salesperson hat off and are going to tap into our marketing alter-egos (briefly, I promise). Over the past decade, the rise of social media and the emerging field of influencer marketing has turned how companies advertise and sell their products upside down.

Influencer 118

Influencer Industry Hiring Social Media 118

Pipeliner

OCTOBER 15, 2020

In fact, there are entire companies that use this as their primary marketing channel. Door-to-door sales is largely seen as an outdated marketing strategy. Just like they did in the 2010 movie by Leonardo DiCaprio. His business offers SEO marketing services to tech companies – particularly in the finance niche.

B2B 98

B2B Outsourcing Services Strategy Ideal Customer Profile 98

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Crunchbase

JUNE 24, 2020

With investments in fintech companies on the rise–they’ve more than doubled since 2015, and grown ninefold since 2010, according to a recent Crunchbase report –Aspiration is in a unique position to capitalize on the rise in conscious consumerism and the booming fintech industry. Have questions? Find him on LinkedIn.

Outsourcing Services 97

Outsourcing Services Health Care Real Estate Automotive 97

The ROI Guy

SEPTEMBER 21, 2010

A recent Content Marketing Institute article by Jennifer Watson, The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do got me thinking. Marketers are struggling like never before to meet the needs of a changing market. Sources: Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc.,

Marketing 40

Marketing Sales Enablement Face-to-face Survey 40

Delicious Sales

MAY 2, 2012

Marketing (6398). Channels (799). 2010 (1988). Topics Major Topics. Sales (12918). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Advertising (694). Selling Skills (528). Incentives (379). Demand Generation (181). Outside Sales (81).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

The ROI Guy

SEPTEMBER 21, 2010

IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% in 2010 compared to 2009 levels. market spending growth. compared to 2008.

Revenue 40

Revenue Marketing Vendor Survey 40

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40