Klozers

NOVEMBER 17, 2014

In year 2010, Coca Cola spent £2.9 If these huge brands still have to advertise to generate sales, why would any other business be different, and not need to advertise? Selling – whether this is via the web, via different channels or direct to the end user, big businesses don’t get big and stay big unless they can sell.

Referrals 44

Referrals Hiring Advertising Advertising 44

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Latest Research. Let the Good Times Roll?

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

SEPTEMBER 21, 2010

in 2010 compared to 2009 levels. Shift to Digital Marketers are still being asked to do-more-with-less, and this is driving a significant change in go-to-market channels. IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. compared to 2008. market spending growth.

Revenue 40

Revenue Marketing Vendor Survey 40

Igniting Sales Transformation

JULY 18, 2018

In addition to working in the large enterprise space, she has start-up experience as well, having founded two organizations, FounderMatch, in 2010 as well as Konposit. She has been published in an academic journal and has published recently on the topics of blockchain as well as the technology shift in digital advertising.

Microsoft 48

Microsoft Customer Hiring Oracle 48

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.

ROI 45

ROI Buyer Buying Cycle Social Media 45

SugarCRM

JANUARY 10, 2018

In 2010, a 23 year “hip-hop violinist” reached the quarter finals on America’s got Talent only to be told that: “You’re not untalented, but you’re not good enough…” – Piers Morgan. Shortly after being eliminated from America’s Got Talent, she began making music videos regularly for her Youtube channel. You need to be in a group.

Film 45

Film Distribution SugarCRM Video 45

Pipeliner

APRIL 4, 2018

In its 2016 annual report , 21st Century Fox, parent company of Fox News, wrote, “The Fox News Channel, under new leadership, is stronger than ever, and is on track to have its highest rated year in its 20-year history. million in advertising for MSNBC’s biggest star, Rachel Maddow, who is on an hour later.

Revenue 66

Revenue Company Epiphany Advertising 66