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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts.

Examples 208
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How This CEO Bootstrapped A Sales Team

Alice Heiman

Watch the podcast below or on our YouTube channel. We need to train and enable the sales team to be able to help them in a way that they can benefit from rather than let me show you 12 tools we have. [32:05] We empower event organizers with simple but powerful tools to create mobile event guides for their attendees in minutes!

Hiring 133
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The Pipeline ? What's in Your Pipeline? ? Attitude

The Pipeline

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. As usual, I invite you to have your two cents, and view all our videos at Renbor’s You Tube channel Sell Better. Sales Tool. August 2010.

Pipeline 224
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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. Sales enablement Includes playbooks, ROI tools, and battle cards 4. Don’t hang your whole ACV target on a couple of tactics or channels.” The good news?

Lead Gen 130
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. SalesForce: Marketing Cloudcast SalesForce offers a suite of Customer Relationship Management (CRM) tools used to simplify, automate, and organize business contacts.

Examples 130
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The Pipeline ? Prospecting ? When Is The Best Time?

The Pipeline

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Sales Tool. August 2010. April 2010. March 2010. February 2010. January 2010. December 2008. November 2008. October 2008. September 2008. August 2008.

Pipeline 222
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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. Successful sales professionals understand that technology is a must-have business tool. That’s still true, but cold calling has evolved as sales channels have evolved. Big mistake!