2008 Marketing Sales 
SBI Growth
FEBRUARY 7, 2020
Before the 2008 recession, Intel pushed out rivals by keeping its product cycles tight. With a philosophy that innovation would move the market in its favor, Intel devoted itself to delivering the fastest and latest technologies. Being ahead of the.
SBI Growth
JANUARY 9, 2020
The real estate market is flush. Now fast forward to 2008. The year is 2007. Stocks are booming. Getting a loan has never been easier. Companies are investing in themselves, growing their businesses, and increasing shareholder value. The real estate bubble.
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Understanding the Sales Force
FEBRUARY 22, 2023
I began debunking sales articles when the first ones predicting the death of selling appeared circa 2008. Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. Fifteen years later, their products have a place at the very top of the sales funnel.
Understanding the Sales Force
APRIL 15, 2024
The stock market has lost nearly all of its gains and the only thing we haven’t yet seen is massive layoffs. Whether or not it’s an economic crisis like 2008-2009, the four things I shared tell us that selling is quickly becoming much more difficult. This is a great time to upgrade your sales team.
Sales and Marketing Management
MAY 6, 2020
Until this change, there has been a healthy long-term battle between marketing and sales. Marketing has been saddled with delivering leads to sales. Sales has perennially complained that the leads were inferior, while marketing complained that the salespeople were inferior at closing leads. .
Understanding the Sales Force
MAY 10, 2023
Stock Market down. We are now seeing these events in sales organizations: Missed forecasts. The economic crisis of 2008-9, and the Covid lockdowns of 2020-2021 showed us that when companies focus on cost-cutting instead of growing revenue, revenue declines - sharply. High interest rates. Massive layoffs. Cost-cutting.
No More Cold Calling
APRIL 3, 2020
We see deals in our sales pipeline postponed or disappearing. Sales leaders: Lead generation must be your primary focus. What do businesses typically do when clients stop buying and the sales pipeline dries up? They cut advertising, travel, training, marketing, and discretionary expense line items. So, what do you do?
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