Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112

Channels Video Training Hiring 112

Sales and Marketing Management

APRIL 26, 2020

But for most, it has ravaged market ecosystems, devastated balance sheets and has left a trail of record unemployment, the purgatory of furloughed jobs and, most tragically, an open wound from the human losses. How do we actually help customers not just survive this crisis but thrive as we emerge from it? Lead With Insight.

Lead Rank 207

Lead Rank Survey Face-to-face Study 207

Sales and Marketing Management

JUNE 22, 2020

Further, digital self-service tools are increasingly attractive to B2B customers, with live chat the highest-rated channel for researching suppliers and mobile app ordering up by 250% pre-COVID. A pivot to remote selling. In the wake of COVID-19, 96% of B2B companies have shifted their sales model either partially or fully to remote selling.

Trends 156

Trends B2B Decision Maker Transportation 156

Velocify

FEBRUARY 11, 2013

trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. 2] AT&T Text Messaging Survey, The Role of Texting in Dating, 2008. [3] With an estimated 9.6

Leads360 109

Leads360 Unica Lead Scoring Lead Rank 109

DiscoverOrg Sales

SEPTEMBER 12, 2018

In 2008, according to Hubspot, almost half the sales department stayed on the job at least 3 years. Subscribe to our blog and YouTube channel to stay on top of the latest sales techniques – and don’t forget to comment and let us know what you think! Want to Build a Sales & Marketing Lead Engine?

Retention 185

Retention Data Video Gatekeeper 185

Grant Cardone

DECEMBER 26, 2019

But when the global recession hit during 2008-2009, the donations stopped. Then she swam the English Channel. Go swim the English Channel if you must—but I suggest you invest in yourself through proper training materials so you can raise YOUR INCOME right where you are. She then began using her own money to start a school.

Everest 118

Everest Hotels Airlines Conference 118

Alice Heiman

FEBRUARY 21, 2023

Watch the podcast below or on our YouTube channel. Since 2008, Sam has worked for some of the most notable names in the Bay Area, including ON24 and LinkedIn. She taught her team to track job changes on LinkedIn and stay in touch. This usually leads to more business. They focus on building relationships for the long term.

Scale 126

Scale LinkedIn Referrals Face-to-face 126

Alice Heiman

NOVEMBER 28, 2023

After working in the corporate world around 2008 and 2009 Jessica Fialkovich and her husband saw her friend who had a luxurious wine business brokering really high-end wines around the world. How do you wind up being a business broker after a luxurious career in the high-end wine business? Funny story.

Hiring 105

Hiring Lead Rank Small Business Small Business 105

SalesforLife

MAY 20, 2019

The last slowdown was in 2008-09. But aggressive companies—and those that came out of the 2008 financial meltdown that did well—bucked the trend and doubled their marketing budgets. In the 2008 recession, by doubling down on their marketing spend, despite it feeling risky, those companies that succeeded received more exposure.

Pipeline 76

Pipeline Sports Margin Lead Generation 76

SugarCRM

JANUARY 17, 2023

Over the past three decades, Sugata has worked for companies like Honeywell, Phillips, and Dell, building global teams across direct and indirect channels. Sugata has a unique specialty in solving complex industry problems that create new business opportunities through channel ecosystems, which led him to found his company ZINFI in 2008.

Channels 49

Channels Lead Rank Ideal Customer Profile Networking 49

SalesLoft

MARCH 20, 2020

Keep a hawk’s eye on your communication channels. If you’re a CEO telling your team, “You have to sell in Q1 and Q2 no matter what,” or putting fear into the market by saying, “We’re all gonna lose our jobs,” forgive me, but I don’t see that as the least bit helpful. . Don’t implement a meeting-heavy schedule. ” Then do it.

Scale 131

Scale Gatekeeper Churn Quota 131

Hubspot Sales

DECEMBER 13, 2022

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. I know that shift can feel daunting.

Hubspot 111

Hubspot B2C Consumer B2B 111

SBI Growth

MARCH 20, 2020

An executive team sits in front of their computers watching the concerned and, in some cases, confused faces of one another. They have completed the gut-wrenching discussion about who stays and who goes, either permanently or temporarily, to provide some.

Face-to-face 305

Face-to-face Ideal Customer Profile Channels Retention 305

Hubspot Sales

AUGUST 4, 2020

Or when you have to hit a high goal without any marketing support? In 2008, Brian Halligan asked me to do a presentation at HubSpot called "Dan Tyre on Attitude". Here’s how HubSpot Channel Account Manager Olivia Kirwan applies this thinking: "I stay positive by believing in the HubSpot product. Focus on relationship-building.

Positioning 141

Positioning Hubspot Face-to-face Quota 141

Sales Hacker

FEBRUARY 18, 2021

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. Marketing professionals who help develop sales enablement content. As the longest-running sales tech conference around (since 2008), the annual Sales 3.0

Conference 130

Conference Sales Enablement Networking B2B 130

Alice Heiman

OCTOBER 27, 2021

Integrating sales and marketing is a key strategy to boost customer satisfaction in any business or industry. On this episode of Sales Talk for #CEOs, Bronwyn Allen of @HighProfileInc shares tips on unifying your #sales and #marketing team to improve the #customer experience! Watch the podcast below or on our YouTube channel.

Ideal Customer Profile 62

Ideal Customer Profile Hiring Customer Marketing 62

Sales Hacker Training

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

Scale 71

Scale Microsoft Enterprise Enterprise 71

Sales Hacker

FEBRUARY 7, 2018

An increase in Market Size – Every seller now operates in a global marketplace with 10x more buyers, and buyers more accustomed to buying from remote providers. In particular, post-2008 when a SaaS solution with its OPEX offering stood out from the conventional CAPEX solutions. FIND PRODUCT MARKET FIT.

Scale 101

Scale Lead Rank Sales Qualified Lead Hiring 101

Alice Heiman

JULY 30, 2024

I started C3 Technology Advisors in November of 2008. Today, I’m lucky to be surrounded by 38 incredible consultants, engineers, marketers, project managers, and more who now service clients on a wide range of technologies. I started this journey 15+ years ago as a one-man band. I couldn’t be any more blessed.

Hiring 77

Hiring Strategy Retention Lead Rank 77

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Figure out which channels are working for you. InsightSquared is a company all about data.

Resources 145

Resources Lead Rank Lead Scoring Hubspot 145

The ROI Guy

SEPTEMBER 21, 2010

IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% compared to 2008. The bad news for marketing leaders is that although the 3.7%

Revenue 40

Revenue Marketing Vendor Survey 40

BuzzBoard

FEBRUARY 28, 2024

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. Ready to elevate your digital marketing strategy and drive superior ROI?

Small Business 52

Small Business Small Business ROI Case Study 52

Appbuddy

OCTOBER 29, 2021

Soon after, the appeal of email as a channel for uses beyond professional communication began to appear. In 1978, Gary Thuerk accidentally sent the first mass email marketing campaign to 393 addresses to announce the launch of new computers. In 2008, we began providing Feedback Loops for mailbox providers.

Lead Rank 52

Lead Rank Lead Scoring Call-back Channels 52

Pipeliner

OCTOBER 11, 2021

This Expert Insight Interview discusses: The history of LinkedIn and how it became a widespread marketing channel. It has gained much traction over the past couple of years, as it did when the global financial crisis hit in 2008. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist.

Video 52

Video Telemarketing Face-to-face How To 52

Delicious Sales

MAY 2, 2012

Marketing (6398). Channels (799). Topics Major Topics. Sales (12918). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Advertising (694). Selling Skills (528). Incentives (379). Demand Generation (181). Outside Sales (81). Customer (6670).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Sales Hacker Training

DECEMBER 8, 2020

If you missed episode 137, check it out here: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman. It’s all about understanding when people are in market versus in funnel. The challenge with all of this was, I was at university from 2005 to 2008, and we all know what happened in 2008.

Hiring 119

Hiring Top of Funnel Scale Banking 119

Chorus.ai

MAY 11, 2020

Mid-Market and Enterprise teams are able to shift more quickly and can invest directly into driving top of funnel leads. We automate a large part of marketing,” he added, “We help companies evaluate whether a former ICP is the same ICP you should be targeting today.” We’ve shifted spend from field marketing to offers like this.”

Top of Funnel 62

Top of Funnel Ideal Customer Profile Account Based Marketing ROI 62

Pipeliner

NOVEMBER 18, 2022

In an extremely competitive FX market, how can you distinguish yourself and capture the attention of potential clients? A marketing approach for generating hot Forex leads must first consider who your target audience is. Employ Email Marketing. Remember to incorporate email marketing in your strategy.

Lead Scoring 52

Lead Scoring Lead Rank Leads Marketing Qualified Lead 52

LevelEleven

SEPTEMBER 25, 2018

Data Mapping Made Simple: Geographic Insights for Sales, Marketing & Operations. WHAT – Visualizing your Salesforce data on a map provides geographic insights for your sales, marketing, operations, and service teams. Marketing informs venue selection for events and creates geographically targeted lists.

Google Analytics 48

Google Analytics SalesForce Hotels Google 48

HeavyHitter Sales

NOVEMBER 24, 2008

Selling in a Recession: Avoid the Cesspool » November 24, 2008. For example, here’s an e-mail (mass-market campaign) targeted at the automobile industry. As a result, they have increased revenues, accelerated time to market, and improved dealer communications. September 2011. August 2011. Dear Mark,  Q. Jim Anderson.

Penetration 60

Penetration Ideal Customer Profile Real Estate Distribution 60

Sales Hacker

DECEMBER 9, 2019

Anthony’s journey from sales to product to marketing. Now, he’s the new chief marketing officer at Front , which is another company that feels like it could be the next Slack or the next Gainsight, or something big in the B2B space; they’ve already got 5,000 customers, and they’re growing very, very quickly.

B2C 59

B2C How To Scale Top of Funnel 59

Apptivo

MAY 31, 2022

This has led organizations to place customer relationship management at the heart of their marketing strategy. Today the market is flooded with software and platforms that will help you map the customer journey, manage your interactions with the customers, and turn them into loyal customers who stay with you and opt for repeat purchases.

Relationals 52

Relationals Customer Lead Rank Lead Scoring 52

Crunchbase

NOVEMBER 4, 2022

What’s going on now reminds me of 2008. An added bonus: A September 2022 study (1) showed that enterprise companies can save $744,000 over three years by consolidating their sales technology — and who doesn’t want that, especially in these market conditions? This is the third economic downturn I’ve worked through.

Face-to-face 52

Face-to-face Enterprise Enterprise Buyer 52

SugarCRM

JANUARY 10, 2018

Shortly after being eliminated from America’s Got Talent, she began making music videos regularly for her Youtube channel. In 2008, Microsoft announced an exclusive distribution deal for The Guild. In 2012, she had the 8th most viewed video on YouTube with 42 million views. You may know by now that I’m talking about Felicia Day.

Film 45

Film Distribution SugarCRM Video 45

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

ROI 40

ROI Social Media Analysis Microsoft 40

Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220