Zoominfo
FEBRUARY 3, 2021
Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. Bizo was founded in 2008 when it was spun out of its parent company. I thought: “ We have all of this data. The results? No guessing.
No More Cold Calling
APRIL 3, 2020
Ram Charan, author of more than 20 books and consultant to CEOs, said in 2008 : “It’s counterintuitive but true that when the economy slows down, the pace of decision-making has to speed up, because you can’t put off the tough choices anymore. They cut advertising, travel, training, marketing, and discretionary expense line items.
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Sales Hacker
DECEMBER 5, 2023
What You Will Learn: May’s perspective on the economy now compared to that of 2008/2009. Highlights: (6:12) May’s learnings from Lehman Brothers and the economic crisis of 2008/2009. (14:11) Writer’s decision to make PLG table stakes and how they leverage their motion to secure enterprise customers.
Zoominfo
FEBRUARY 3, 2021
Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.” Bizo was founded in 2008 when it was spun out of its parent company. Get a Demo Introducing B2B Advertising with MarketingOS No guessing.
Zoominfo
AUGUST 3, 2022
During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.
Sales and Marketing Management
SEPTEMBER 28, 2020
Following the 2008 recession, it took larger companies an average of four years to recover their pre-recession level of GDP , while smaller companies took six years. Planned marketing hiring has dropped to its lowest point, going negative for the first time since the survey began in 2008, with average hiring estimated to be -3.5%
Sales Hacker
SEPTEMBER 20, 2022
In May 2008, I graduated college — with 1.56 million of my peers — directly into the 2008 recession. Basically: Today’s economic climate looks very different from 2008. Signs of recession we’re seeing now vs. 2008. And finally, Mike pointed out, in some important ways, today’s “uncertain times” aren’t like 2008 at all.
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