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“Never Waste a Crisis” – Enter New Markets to Recession-Proof Your Business

SBI Growth

responded to the last recession of 2007-2008, a recurring theme became the quote made famous by Winston Churchill, “Never let a good crisis go to waste.” As the U.S. ” This was to describe the mindset of the top businesspersons during.

Marketing 248
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7 Time Management Hacks for Busy Marketers

Sales and Marketing Management

Author: Dan Martin Every day, marketers across all industries wake up ready to do their part in growing their brand’s reach. But the life of a marketing professional can be as hectic and challenging as it is rewarding. As marketers, a day where only 20% of tasks completed have value can mean the decline of a brand’s success.

Marketing 194
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How Oracle Thrived in the 2008 Recession, Even with Missed Revenue Opportunities

SBI Growth

The year is 2007. The real estate market is flush. Stocks are booming. Getting a loan has never been easier. Companies are investing in themselves, growing their businesses, and increasing shareholder value. Now fast forward to 2008. The real estate bubble.

Oracle 215
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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. However, another one is that in 2007 IT spending was hotter than it’s ever been. However, another one is that in 2007 IT spending was hotter than it’s ever been.

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Sales Talk for CEOs: Mistakes and Lessons in Building a Sales Organization with Zvi Guterman (S2:E18)

Alice Heiman

Here’s the reality: you’ll make mistakes at every stage of building a company, especially when building a sales organization. Making mistakes—and learning lessons from them—is part of building a successful sales organization. 21:53] The importance of marketing to strengthen sales. [25:21] Click to tweet.

Hiring 118
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The Scariest Thing is What You Don’t See: Your Garbage Sales & Marketing Data is Killing You

DiscoverOrg Sales

It’s marketing versus sales competency. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. One of their ‘Marketing’ titles was ‘Cinematographer/Lighting Director.’. of each sales rep’s time. Then the finger-pointing starts.

Data 181
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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

In the wake of COVID-19, 96% of B2B companies have shifted their sales model either partially or fully to remote selling. The next normal sales model. Signals from the survey indicate that B2B sales operations are at a digital inflection point. omnichannel selling, inside sales, tech-enabled selling, and e-commerce.

Trends 156