The ROI Guy

FEBRUARY 14, 2011

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E.

Social Media 60

Social Media ROI Media B2C 60

Nutshell

MAY 21, 2021

Let me tell you about the last time I got fired: From October 2007 to December 2014, I managed a mixed martial arts blog that I won’t name here, because it’s been almost completely scrubbed from the internet by this point. What rescued me was something called “content marketing.” Having no better options, I trusted him.

Marketing 62

Marketing Hiring Lead Rank Lead Scoring 62

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Tailwinds for Marketing Automation Software - Insi.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. Tailwinds for Marketing Automation Software - Insi. The new Realized ROI toolkit is available at: https://roianalyst.alinean.com/ent_02/AutoLogin.do?d=897224256317007750

ROI 40

ROI Social Media B2B Media 40

The ROI Guy

MAY 6, 2010

These key new hires include: Dan Sixsmith , VP, Interactive Marketing Channels – formerly with interactive marketing and communications agency iNDELIBLE Media, Dan is driving Alinean partnerships with interactive marketing firms and content development & syndication channels.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

Bigtincan

DECEMBER 21, 2021

Dropbox, one of the most popular cloud storage solutions for consumers and businesses, has been around since 2007. In contrast, Bigtincan adopts a simple three-tier hierarchy of tabs, channels, and stories that make management, access, and data storage easier. They are a group of channels. Mobile-first and offline functionality.

Enterprise 59

Enterprise Enterprise Comparison Lead Rank 59

The ROI Guy

FEBRUARY 4, 2009

Cold, hard decisions are being made on where to trim personnel, hardware and software spending. To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages.

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. Tailwinds for Marketing Automation Software - Insi.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

The ROI Guy

OCTOBER 7, 2010

The bad news is that even with this growth, most organizations annual IT budgets will remain below 2007 levels. To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009.

Competition 40

Competition Software Software Networking 40

Nutshell

JULY 9, 2021

Software Engineer. I was working in advertising for Channel 7 and I hated my job. I get to be everyone’s cheerleader, and offer a leg-up during one of the toughest and most-dreaded software transitions for any business owner. Skip ahead to your favorite Nutsheller: Kendal Won. Pam Sadler. Roosevelt Barrett. Kristen Gray Psychas.

Retail 118

Retail Education Scale Study 118

The ROI Guy

DECEMBER 6, 2010

Information Overload –even though B2B buyers are relying more on the Internet to fuel purchase decisions, these buyers are being inundated with more marketing messages over more channels than ever before, leading to information overload, confusion, and stalled decision making cycles. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI B2B Social Media Buying Cycle 40

Sales Hacker

MARCH 2, 2020

I’ve followed Jill Konrath since 2007, when I subscribed to her “Selling to Big Companies” blog. Shanks has trained and advised 100’s of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales). Agile Selling. Jill Konrath.

Top of Funnel 143

Top of Funnel Lead Rank Hiring Handbook 143

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tailwinds for Marketing Automation Software - Insi. They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40