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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. The average tenure of CMO’s has doubled since 2006.

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7 Critical Skills of the Social Seller

SBI Growth

The market is changing. I recently met Jill Rowley, a Sales Rep at Eloqua. Jill is buyer-centered and focused on ways to personally evolve with her market. Jill remains Eloqua’s #1 Sales Rep since 2006. Jill remains Eloqua’s #1 Sales Rep since 2006. Surely Jill has made adjustments since 2006.

Eloqua 331
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SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018

SaaStr - Sales Strategy

Is it better to create a new market, or enter a large existing one? But creating a new market might be the vector where it is hardest to conceptualize the actual, true market size of. It’s easy to say if every marketer used your brand new type of product, you’d be doing $100m a year. 10% penetration).

Scale 104
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Top 10 Reasons Why Inbound Cannot Replace Sales

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Well, it''s really happened now. I was following a discussion in the Hubspot VAR Group on LinkedIn , where the question posed to the group was whether or not the first sales hire should be a sales or a marketing person. Big Ticket Sale. Long Sales Cycle.

Inbound 266
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How to Find a Sales Mentor

Score More Sales

I first met Jill Konrath after reading her new book, Selling to Big Companies in early 2006. Perhaps how I stumbled into finding great mentors in the B2B sales world might inspire you to find mentors and inspiration yourself. Here’s what I know about finding a sales mentor: 1. I met Trish Bertuzzi in 2010.

How To 284
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Engagement and Effectiveness Go Beyond Digital Marketing

Increase Sales

Today’s SMB world is one that abounds in digital marketing (paid advertisements). With the lines of digital marketing continue to be blurred with the content marketing through social media scattered among all the digital ads, it is becoming more and more difficult to separate the ads from the general content.

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Sales Candidate Shortage - More Proof That Sales Isn't Dead Yet

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan As you probably know, many people have been writing premature obituaries about the impending death of selling. Of course, that''s been going on since at least 2006 when I posted my first rebuttal to this silly claim, and as recently as last month when I posted my latest rebuttal. million."

Hiring 250