The ROI Guy

FEBRUARY 14, 2011

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

MAY 4, 2006

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. percent of their revenue on marketing, with software vendors spending the most, at 6.5

Marketing 40

Marketing Vendor Survey ROI 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Tailwinds for Marketing Automation Software - Insi.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. Tailwinds for Marketing Automation Software - Insi. The new Realized ROI toolkit is available at: https://roianalyst.alinean.com/ent_02/AutoLogin.do?d=897224256317007750

ROI 40

ROI Social Media B2B Media 40

The ROI Guy

DECEMBER 6, 2010

in 2006, but still much lower on the trust scale than almost all other sources. And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects. Tailwinds for Marketing Automation Software - Insi. this year, an increase from 3.1% Powered by Blogger.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

MAY 6, 2010

These key new hires include: Dan Sixsmith , VP, Interactive Marketing Channels – formerly with interactive marketing and communications agency iNDELIBLE Media, Dan is driving Alinean partnerships with interactive marketing firms and content development & syndication channels. Powered by Blogger.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

SalesLoft

JUNE 16, 2016

Enabled by rigorous training, a depth of knowledge and next-generation tools, SDRs will become a channel for valuable content all their own. In the future, a software platform will be able to automatically detect what an SDR is doing well (or not so well) by comparing performance against industry and team baselines.

Account Based Marketing 52

Account Based Marketing SalesForce Lead Rank Analytics 52