DiscoverOrg Sales

JUNE 8, 2017

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Ask five different sales enablement leaders, and you’ll likely get five different responses.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Nutshell

JULY 28, 2020

.” HubSpot has been around since 2006 and is a frontrunner in the marketing space. HubSpot is essentially a collection of expensive tools that serve as a platform powerful enough to handle all of an organization’s marketing needs. If you’ve ever Googled any sales or marketing tips, you’ve more than likely seen its content.

Hubspot 126

Hubspot Paid Content Software Software 126

Nutshell

JUNE 29, 2021

In 2005, it released Zoho CRM , followed by Projects and Sheets in 2006, and Zoho Meeting in 2007. Full package: $300/mo Notable features: Workflow customization tools Comprehensive analytics Marketing leads management Buyers’ journey mapping. Or, for an enterprise, fewer floppy disks to stuff into 1,000 computers. Salesforce CRM.

CRM 116

CRM Hubspot SalesForce Google 116

Pipeliner

SEPTEMBER 24, 2018

These days I remembered something I’ve read back in 2006 and somehow kept in the back of mind all this time: ‘’Everyone wants to be the VP of marketing and do the cool stuff like advertising and promotion. We have Big Data to thank for the fact that CRM and automation tools have become commonplace.

Scale 56

Scale Hiring Compensation Incentives 56

The ROI Guy

MAY 4, 2006

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. The latest survey results were just released by IDC, and it looks like there is some cause for celebration.

Marketing 40

Marketing Vendor Survey ROI 40

The ROI Guy

NOVEMBER 8, 2006

Value oriented advertising, direct mail, collateral, case studies and white papers, 3. Account intelligence tools to help understand customer issues and engage on a consultative basis 4. The program included tools to help engage customers on value opportunities and also help in developing ROI business cases.

Vendor 40

Vendor ROI Direct Mail Education 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45