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The Rules of the Game for Baseball & Selling

Anthony Cole Training

In 2005, I read Dave Kurlan’s book Baseline Selling. Dave took the fundamentals of effective selling and used the baseball diamond and baseball terminology to explain his sales process. Baseball today is essentially the same game that was formalized in New York around 1840, but we know that selling has changed considerably.

Pipeline 201
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Study: Who really benefits from cultural competency training?

Selling Essentials RapidLearning Center

Lots of companies and nonprofits have considered or carried out cultural competency training for their employees. But as with other kinds of training, there’s a question: Does it work? The researchers looked at two categories of training results: Provider improvement and client satisfaction improvement.

Study 52
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Two Selling Strategies That are More Effective Than Facts and Figures

Understanding the Sales Force

In 2005 I took my passion for sales development and my passion for baseball and married them together to write the best-selling book, Baseline Selling - How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He's at college now, where as of today, baseball is on hold - again - still - because of COVID-19.

Strategy 355
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Combining Goal Setting with Sales Competencies

Understanding the Sales Force

I am excited to return to my roots and grow the sales consulting and training firm I started in 1985, Kurlan & Associates. Kurlan is best known for the Baseline Selling sales process and methodology I introduced in 2005 and I’ll be driving many updates to the look, feel, content and delivery methods of Baseline Selling.

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Do You Need Training Even While You are Still Making Sales?

Jeff Shore

I am having flashbacks of 2005…economically speaking that is. If you were in sales in 2005, things were booming. And then when the market dips, I get training requests to help teams “Get back to basics.”. For 3 days of the 12-week program you will head to Dallas, TX for hands on training with our own Jeff Shore! .

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Hiring Salespeople

Adaptive Business Services

While I have spent most of my adult life hiring and training salespeople, it has been two years since my last new hire and that was for a client. I left my last management job in 2005 and have been blissfully semi-retired since that time. I can train product knowledge and sales skills. I can train a monkey to sell low bid.

Hiring 77
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Women Sales Leaders: From Pioneers to Modern-Day Trailblazers

No More Cold Calling

She decided special training was needed for girls who wanted to become saleswomen, and perhaps one day, women sales leaders. And as a member of the executive committee of the Women’s Educational and Industrial Union of Boston, she had the means to provide that training.

Hiring 379