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5 Marketing and Sales Lessons from the Inbound 2012 Event

Score More Sales

Inbound marketing is a term coined by Hubspot in 2005 to refer to making yourself easy to be found on the web. Users will now have more tools in a convenient location to do everything they need to draw more prospective customers their way. He presented numerous ways that your content can bring you more prospects to your website.

Inbound 184
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LinkedIn Celebrates 10 Years with Big Enhancements

Score More Sales

We included it because I’m crazy about LinkedIn as a sales tool, and because LinkedIn and I go way back – nine years, in fact. What I liked about LinkedIn then is what I continue to like about it as a tool for those in business -. I’m glad that it was figured out along the way, because LinkedIn is my go-to-tool.

LinkedIn 206
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How I Increased My Email Prospecting Response Rate by 1400%

Hubspot Sales

Even if some prospects do read the email, few bother to respond. However, a well-crafted prospecting email is a powerful weapon in any salesperson's arsenal. I used seven principles to take a prospecting email from bad to great, and raised my response rate from 1% to 14% in the process. Email 2: The After.

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10 Most Popular Marketing Articles of 2018

Zoominfo

There will always be prospects who need B2B products or services. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Brands that market directly to consumers recognize YouTube as a powerful tool. That won’t change.

Marketing 164
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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

Revegy and Finlistics , a B2B sales leadership company that promotes insight-led selling, collaborated on a content series detailing the critical ways in which delivering impactful insights to your customers and prospect positions sales and strategic account teams to develop strategic partnerships. Mark founded the startup Novient, Inc.

Account 181
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Selling to Startups and Small Business: A Cautionary Tale

DiscoverOrg Sales

In 2005, just two years after DiscoverOrg was launched, a client contacted us with a request: “We love what you do in midmarket and enterprise companies, but need support for our small-business and start-up efforts, too. It’s not available to the web-scraping tools most data providers use. The problem with selling to startups.

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5 Sales Pitch Examples Too Good to Ignore

Hubspot Sales

Sales pitches are also called “elevator pitches” because you should be able to tell the story in the time it takes you to ride an elevator with a prospect -- a maximum of 1-2 minutes. Salespeople are past the point of giving prospects an hour-long presentation to sell products or services. Distribution matters.

Examples 145