article thumbnail

Two Selling Strategies That are More Effective Than Facts and Figures

Understanding the Sales Force

In 2005 I took my passion for sales development and my passion for baseball and married them together to write the best-selling book, Baseline Selling - How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He's at college now, where as of today, baseball is on hold - again - still - because of COVID-19.

Strategy 358
article thumbnail

Sales Assessments, More Like Guitar Manufacturers or Ripped-Off Products?

Understanding the Sales Force

In 2005, GM produced four mini-vans known as the Buick Terraza, Chevrolet Uplander , Pontiac Montana SV6 and Saturn Relay. This is gonna be fun! These four cars were exactly the same, with the brand logos being the only differentiators.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Achieve Sales Mastery - A Collection of Loosely Connected Paths

Understanding the Sales Force

There are lots of reasons for baseball being in the top 5 but in 2005, I wrote my best-selling book, Baseline Selling - How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. Sales Coaching and its impact on revenue. Baseball and it's ties, connections, similarities and place in sales.

article thumbnail

Zig Ziglar's Legacy to the Sales World

Understanding the Sales Force

The funny thing is that some of what I wrote in my 2005 book, Baseline Selling - How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball , is already outdated! Norman Vincent Peale, W. Clement Stone, and Elmer Wheeler. But Zig is the name that everyone associated with motivation and sales.

article thumbnail

The Top 8 Requirements for Becoming a Great Salesperson

Understanding the Sales Force

I read one by Seth Godin , became an early subscriber, and in 2005, became one of the very first sales experts to Blog. Most of the people I invited to join my network didn't have LinkedIn accounts yet. You can follow me at linkedin.com/in/davekurlan. Do you remember reading your first Blog article?

Wireless 292
article thumbnail

The Rules of the Game for Baseball & Selling

Anthony Cole Training

In 2005, I read Dave Kurlan’s book Baseline Selling. Dave took the fundamentals of effective selling and used the baseball diamond and baseball terminology to explain his sales process. Baseball today is essentially the same game that was formalized in New York around 1840, but we know that selling has changed considerably.

Pipeline 199
article thumbnail

The Secret to Sales Rep Motivation

Steven Rosen

The researchers at MIT in a 2005 study for the Federal Reserve Bank concluded that : As long as the task involved only mechanical skills, bonuses and rewards work. The answer that traditional sales leaders have used in the past is to throw more money at their team to drive performance. The higher the pay the better the performance.