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The Rules of the Game for Baseball & Selling

Anthony Cole Training

In 2005, I read Dave Kurlan’s book Baseline Selling. Dave took the fundamentals of effective selling and used the baseball diamond and baseball terminology to explain his sales process. Baseball today is essentially the same game that was formalized in New York around 1840, but we know that selling has changed considerably.

Pipeline 201
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Sales Assessments, More Like Guitar Manufacturers or Ripped-Off Products?

Understanding the Sales Force

In 2005, GM produced four mini-vans known as the Buick Terraza, Chevrolet Uplander , Pontiac Montana SV6 and Saturn Relay. This is gonna be fun! These four cars were exactly the same, with the brand logos being the only differentiators.

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Two Selling Strategies That are More Effective Than Facts and Figures

Understanding the Sales Force

In 2005 I took my passion for sales development and my passion for baseball and married them together to write the best-selling book, Baseline Selling - How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He's at college now, where as of today, baseball is on hold - again - still - because of COVID-19.

Strategy 355
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Combining Goal Setting with Sales Competencies

Understanding the Sales Force

Kurlan is best known for the Baseline Selling sales process and methodology I introduced in 2005 and I’ll be driving many updates to the look, feel, content and delivery methods of Baseline Selling. I am excited to return to my roots and grow the sales consulting and training firm I started in 1985, Kurlan & Associates.

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When the CMO Is the CEO Successor

SBI Growth

In 2005 nearly 50% of Fortune 500 companies had a Chief Operating Officer (COO). In 2015 less than 35% had a COO. Why does this matter to you? Once thought of as the obvious successor to the CEO, the COO is.

Company 174
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The Top 8 Requirements for Becoming a Great Salesperson

Understanding the Sales Force

I read one by Seth Godin , became an early subscriber, and in 2005, became one of the very first sales experts to Blog. Most of the people I invited to join my network didn't have LinkedIn accounts yet. You can follow me at linkedin.com/in/davekurlan. Do you remember reading your first Blog article?

Wireless 292
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GTM 65: Consultative Selling Mastery, and The Positive Snowball Effect of Building Strong Relationships with Zach Lawryk

Sales Hacker

Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling , previously the VP of Solutions Consulting at Slack , Director of Sales Engineering at Box , and really began his career in tech at Salesforce as a Sales Engineer in 2005.