Sales Talk for CEOs: Finding Success Through Channel Partners with Barb Kinnaird (S2:E13)
Alice Heiman
MAY 5, 2022
Research in this area led Barb (and the company) to a huge mindset shift: from focusing on product features and end-users, to concentrating on channel partners. “I think we’re on the right path with the core customer being the channel partner,” says Barb. Watch the podcast below or on our YouTube channel.
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