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Sales Talk for CEOs: Finding Success Through Channel Partners with Barb Kinnaird (S2:E13)

Alice Heiman

Research in this area led Barb (and the company) to a huge mindset shift: from focusing on product features and end-users, to concentrating on channel partners. “I think we’re on the right path with the core customer being the channel partner,” says Barb. Watch the podcast below or on our YouTube channel.

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Generational Attention: The Impact of Offline Ads Across Age Groups

Smooth Sale

response rate, showing the effectiveness of this channel. Integrating offline ads, such as direct mail, with digital strategies allows companies to create a well-rounded marketing approach that combines the strengths of both channels. Founded in 2004, Elite Envelope & Graphics, Inc.

Groups 101
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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

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The Age of Email

Appbuddy

Relied upon by many, the email channel is a staple in the personal and professional lives of senders and recipients around the world. Initially, email was used as a channel for a small circle of university researchers, government employees, and members of the military within the U.S. This led to the launch of Gmail by Google in 2004.

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Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)

Alice Heiman

Watch the podcast below or on our YouTube channel. Amy was also the Co-founder and Executive Director of Proposition 71, California’s $3 billion stem cell research initiative passed in 2004, as well as Chief of Staff for the resulting state grant oversight agency, the California Institute for Regenerative Medicine. .

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Yes Social Media Works for Small Business Owners

Increase Sales

My first action was to become a member of LinkedIn in 2004. By understanding that social media works, you as the small business owner have a channel or really many channels to attract attention and begin to build relationships. Yes, social media works as evidenced by my own results for the last nine years.