Sales and Marketing Management

JANUARY 3, 2018

Author: Tim Houlihan Dispensing with sales manager myths. What’s your sales manager mythology? In a recent conversation with a sales vice president, he noted that leadership is not about being engaged, it’s about the willingness to take risks. He was talking about his sales managers. the sales manager?—?to

Journal 180

Journal Study Comparison Territories 180

Alice Heiman

NOVEMBER 22, 2022

My next guest on Sales Talk For CEOs is Brent Adamson and he’s got some revolutionary ideas about B2B enterprise selling. Stick around to learn what your sales teams need to do to overcome this crisis of confidence. HBR Articles: End of Sales and Marketing: [link]. Sensemaking for Sales: [link].

B2B 112

B2B Buyer Lead Rank Travel 112

Nutshell

DECEMBER 21, 2020

Can you rely on your email marketing platform to do the job of a CRM ? . Email marketing software offers users a basic way to manage their database of contacts, which makes it extremely valuable to new businesses. Today, we’ll uncover how five of the leading email marketing providers stack up when it comes to contact management.

Lead Rank 62

Lead Rank Lead Scoring Email Marketing CRM 62

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam.

Guidelines 182

Guidelines ACT Campaigns Pharmaceuticals 182

Score More Sales

MAY 10, 2013

They say time flies when you are having fun – especially in sales. We included it because I’m crazy about LinkedIn as a sales tool, and because LinkedIn and I go way back – nine years, in fact. I opened my LinkedIn account on October 3, 2003. Have you looked into LinkedIn Sales Navigator?

LinkedIn 206

LinkedIn Lead Rank Hiring Webinar Metrics 206

Selling Essentials RapidLearning Center

MAY 12, 2021

Referrals aren’t a function of a specific mile marker in the sales process. Sales and marketing professors at Western Carolina University and Georgia State University surveyed 406 customers of a B2B service to see under what conditions they were most open to giving referrals. The post Best time to ask for a referral?

Referrals 59

Referrals Buyer Journal Video 59

Score More Sales

FEBRUARY 11, 2014

I started blogging with a Typepad account in October of 2003. LinkedIn was new in 2003 and I put my profile on LinkedIn in October. That’s how I met best-selling sales author and speaker Jill Konrath – by blogging about her first book, and then reaching out to let her know that I did. Know the why of your online presence.

How To 245

How To Ideal Customer Profile B2B LinkedIn 245

Hubspot Sales

NOVEMBER 27, 2023

In a world where women make up roughly half of the population, it’s only natural that we’d see a similar distribution in sales, too. What’s more, studies show that despite women consistently hitting or even surpassing their sales quotas, they only earn 82% as much as their male counterparts. Think of the traditional sales stereotypes.

Industry 105

Industry Face-to-face Nonprofit Hiring 105

Jeff Shore

JUNE 13, 2018

When a sales professional first starts in this business of sales, there are lots of things you don’t know. It doesn’t happen overnight but once you learn this skill, you’ll be on the road to sales success. Buyersmind #Sales. 4;07] Sales Tip of the Day – Paint a picture of the future. Tweet This. Jeff C West.

Insurance 115

Insurance Insurance Banking Travel 115

Jeff Shore

JUNE 26, 2018

Remember the 2003 romantic comedy “How to Lose A Guy in 10 Days” starring Mathew McConaughey and Kate Hudson? The key sales lesson in the movie is our need to recognize what we unknowingly do that drives people away. Here are the top 7 things I see company leaders doing that drive their sales leaders away. By Amy O’Connor.

Hiring 123

Hiring How To Compensation Motivation 123

Membrain

OCTOBER 22, 2017

I can still remember the powerful inspiration I gained from my first reading of Hugh Macfarlane’s “The Leaky Funnel” – the 2003 book that first drew the B2B sales and marketing community’s attention to the concept of the buyer’s journey.

Top of Funnel 59

Top of Funnel Buyer Funnel B2B 59

Sales and Marketing Management

MAY 18, 2017

Author: John Bennett, Sales & Business Development Leader with Peak 10 Sales success is about much more than converting prospects to customers. Here are nine sales and business development lessons I learned from a 22-year career in umpiring. A lot of variables impact the sales cycle. Embrace self-criticism.

Call-back 276

Call-back Film ACT Fashion 276

Sales and Marketing Management

SEPTEMBER 14, 2017

Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing. Marketers in the B2B space are all about it, and there’s data to back that assertion up. That’s why, as a marketer, you'll get more mileage from your materials by employing ABM to court many similar accounts rather than just one.

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

SBI Growth

JULY 13, 2013

The market outpaced him. You will learn if you possess the relevant skills of an “A” player sales leader. Dave was promoted to be Acme’s VP of Sales for the Americas. He did it as a District Sales Manager. From 2003-2011, Dave was on a rocket ship. Dave became VP of Sales for the Americas. The Start.

Promotion 310

Promotion Fashion Trends B2B 310

Score More Sales

DECEMBER 26, 2012

I was an early adopter of LinkedIn (October, 2003) – connecting with people I knew in real life, and it is still the strategy I use today. I invite those who are similar in that they work with B2B companies – often in my niche – mid-market technology or distribution companies.

LinkedIn 232

LinkedIn Conference B2B Networking 232

SugarCRM

JANUARY 27, 2022

More than a decade ago, the world hit a point where the amount of data created across the globe in just two days equaled the amount of data produced from the beginning of civilization to around 2003. The volume of data needed to handoff a single lead into sales , generate conversion, and become a customer is staggering.

Data 48

Data Marketing Social Media How To 48

Mindtickle

JULY 29, 2020

The world was already moving away from classroom training toward a more ‘blended’ approach — a mix of face-to-face instruction with technology-mediated activities — becoming the preferred model for sales training among today’s organizations. According to Training Magazine’s 2018 Training Industry Report , 69.3% the year before.

Face-to-face 52

Face-to-face Negotiation Lead Rank Vendor 52

SBI

AUGUST 5, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? Their experiences are more relatable and credible.

Case Study 65

Case Study Customer Social Media Study 65

SalesforLife

MAY 13, 2019

The stats are in and it’s clear that B2B buyers have changed the way they do business in this rapid change but have you or your sales team adapted to this constant change? In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. My evolution since 2000 looked like this.

Policies 73

Policies ACT Face-to-face Hiring 73

Fill the Funnel

APRIL 28, 2014

Skype has been around since 2003. It provides even more value now than it did in 2003. Marketing Sales News Social Selling Tool tips Training Web Tools audio Conference eBook Skype Slides Video YouTube' It is worth exploring how it might prove beneficial to you and your colleagues. All Rights Reserved.

Skype 116

Skype Tools Revelation Conference 116

Pointclear

AUGUST 8, 2011

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

Lead Generation 200

Lead Generation Marketing Qualified Lead Lead Rank Sales Qualified Lead 200

Allego

JULY 10, 2023

Then, the AC on my beloved 2003 Toyota Highlander died. I did the test drive by myself, and only after I was confident that I wanted to buy the RAV did I talk with a sales rep. Further, virtual sales processes companies implemented because of health and safety concerns are now expected for nearly all purchases. Forrester 2.

B2B 62

B2B Microsoft Buyer SalesForce 62

Selling Essentials RapidLearning Center

APRIL 18, 2023

For example, one decision maker says the company is thinking about creating products for a new market. “We We have a division that sells to that market,” you might say. “If Journal of Services Marketing 1998 (12):177-194. Journal of the Academy of Marketing Science, 31(2), 109-126. 1998) Why do customers switch?

Decision Maker 52

Decision Maker Customer Journal Loyalty 52

DocSend

MARCH 16, 2018

Sales enablement is a rapidly growing trend, with the potential to significantly transform business results for the better. Yet, some business leaders continue to resist the trend, while others remain unsure of the ways in which a sales enablement initiative can benefit their organization. Long Sales Ramp-Up Times.

Sales Enablement 68

Sales Enablement Strategy Hiring Quota 68

Pointclear

JANUARY 15, 2013

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

Janek Performance Group

NOVEMBER 8, 2021

Since its launch in 2003, LinkedIn has grown to over 774 million users worldwide. Since its acquisition by Microsoft in 2016, it has evolved into the go-to-platform for sales professionals. Updated data is critical for sales success. The Premature Sales Pitch.

Social Selling 117

Social Selling LinkedIn Guidelines Ideal Customer Profile 117

Sales Training Connection

MARCH 18, 2013

What does it cost to win a sale? Bain published a particularly interesting article noting that historically companies in the B2B market – “consistently grew their revenue faster than their sales and marketing expenses.”. The notion that sales reps by themselves can provide the expertise is folly.

Margin 112

Margin Vendor Face-to-face Sports 112

Partners in Excellence

NOVEMBER 2, 2018

In 2003, Fred Reichheld introduced it in his HBR article: “ One Number You Need To Grow ” The concept of the NPS is simple, you ask a customer: How likely is it that you would recommend our company/product/service to a friend or colleague? Sales people, for example, are the customers of their managers and sales enablement.

Promotion 89

Promotion Scale Loyalty Video 89

SugarCRM

JUNE 13, 2023

Established in 2003, Marine Instruments is an industry leading company in the development of electronic equipment for the marine environment. With such efforts, it is no wonder the company secured a powerful position in the market. As a result, they were unable to spot possible opportunities.

Customer Service 26

Customer Service Ideal Customer Profile SugarCRM Customer 26

Hubspot Sales

MAY 27, 2020

Even if you're assigning value to your products based on a tried and true pricing strategy , supported by competitive analysis and market research, there's still another dimension you might not be considering — human psychology. In 2003, researchers from MIT and University of Chicago conducted an experiment about pricing in retail.

Retail 105

Retail Lead Rank Consumer Promotion 105

SalesLoft

JULY 17, 2019

For a long time, those of us in sales thought we were exempt from change. The last ten years have been transformative to the sales community. Email marketing was a regular part of sales communications over the next few years, but cold calling still took the lead on favored outreach. But it still felt like sales.

Scale 65

Scale Buyer eBook Lead Rank 65

Anthony Cole Training

OCTOBER 7, 2011

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. 5 Direct Sales Activities that Lead to Sales Success? 7 More Sales Core Competencies. 7 More Sales Core Competencies. What’s Your Funniest Sales Story Ever?

Hiring 181

Hiring Ideal Customer Profile Webinar Metrics eBook 181

Sales and Marketing Management

NOVEMBER 22, 2017

Sales manager: I’d like to know what rewards the reps would like for our next incentive. Sales rep: Cash! Sales manager: Sounds good. You may be a seasoned sales manager, fatigued by trying to come up with innovative ways to motivate your reps. But what about real sales reps? I’ve got bills to pay! Don’t do it.

Motivation 191

Motivation Incentive Incentives Lead Rank 191

Selling Essentials RapidLearning Center

APRIL 3, 2019

Professors of sales and marketing at Western Carolina and Georgia State universities surveyed more than 400 customers of a B2B service. These same customers were also asked about their willingness to provide sales referrals to their salesperson. What the research found. Go ahead and ask. But don’t leave it at that.

Referrals 40

Referrals Journal Vendor Research 40

Selling Essentials RapidLearning Center

APRIL 3, 2019

Professors of sales and marketing at Western Carolina and Georgia State universities surveyed more than 400 customers of a B2B service. These same customers were also asked about their willingness to provide sales referrals to their salesperson. What the research found. Go ahead and ask. But don’t leave it at that.

Referrals 40

Referrals Journal Vendor Research 40

DocSend

MARCH 16, 2018

Sales enablement is a rapidly growing trend, with the potential to significantly transform business results for the better. Yet, some business leaders continue to resist the trend, while others remain unsure of the ways in which a sales enablement initiative can benefit their organization. Long Sales Ramp-Up Times.

Sales Enablement 40

Sales Enablement Strategy Hiring Quota 40

Close.io

SEPTEMBER 20, 2019

My small team at Zocdoc back in 2009 had the future COO of Managed by Q, the future VP of CS at Teachable, VP of Sales at Glia, CEO & founder of MealPass, SVP of Sales at PatientPop (hey, that was me!), Get a sales mentor. Sales mentors come ready to help invest in your career, both today and in the future.

Networking 81

Networking Social Media LinkedIn Hiring 81