2003 Marketing Prospecting 
No More Cold Calling
APRIL 3, 2020
They cut advertising, travel, training, marketing, and discretionary expense line items. Granted, it will be more difficult to find new prospects or even to get clients to take (virtual) meetings. It’s not 2002 and 2003, or 2008 and 2009. Think of it as prospecting for gold. Your sales prospecting budget collapses.
Zoominfo
MAY 19, 2020
There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Be Yourself.
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Pointclear
AUGUST 18, 2016
There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. Account Based Marketing (ABM) is all the rage. The rest, as they say, is history.
Zoominfo
JANUARY 12, 2023
As a data privacy specialist in the UK, I often hear this question from customers and prospects: “How do we remain compliant as we expand into new regions?” For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” UK GDPR The EU’s GDPR is the global standard for data privacy.
Zoominfo
MAY 19, 2020
There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam.
Sales and Marketing Management
SEPTEMBER 14, 2017
Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing. Marketers in the B2B space are all about it, and there’s data to back that assertion up. That’s why, as a marketer, you'll get more mileage from your materials by employing ABM to court many similar accounts rather than just one. In the Event of….
Score More Sales
FEBRUARY 11, 2014
Building a positive brand in the B2B world is the first step toward the idea of a virtual pipeline where content and ideas convert into prospects and ultimately, clients. I started blogging with a Typepad account in October of 2003. LinkedIn was new in 2003 and I put my profile on LinkedIn in October. I corrected that misstep.
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