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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

This past week, Hurricane Lee roared into Nova Scotia, becoming the first such storm to do so since 2003, although at the time it made landfall, Lee had been downgraded to a post-tropical cyclone. Three of this year’s (2023) Hurricanes took unusual paths for hurricanes. In my space, that is our buyer and signer.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Be Yourself.

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2020 Hi-Tech IPO Analysis: How Growth Impacts Market Value

HeavyHitter Sales

As Senior Vice President of sales for AuditBoard, the 3rd fastest growing technology company in North America as ranked on Deloitte Technology’s Fast 500, my focus is on revenue growth because it is one of the most important financial metrics in determining the market valuation of a company. million in revenue compared to $145.8

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Marketing is More than Automation

Pointclear

There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. Account Based Marketing (ABM) is all the rage. The rest, as they say, is history.

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Sales Pipeline Dried Up? The #1 Way to Land Top Prospects Now

No More Cold Calling

They cut advertising, travel, training, marketing, and discretionary expense line items. It’s not 2002 and 2003, or 2008 and 2009. The companies that are readiest to act on solid information are primed to shoot ahead of the business cycle.”. What do businesses typically do when clients stop buying and the sales pipeline dries up?

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GTM in the UK: What To Know About B2B Data Privacy Compliance

Zoominfo

The UK General Data Protection Regulation (UK GDPR) The Data Protection Act 2018 (DPA18) The Privacy and Electronic Communication Regulations 2003 (PECR) Because non-compliance penalties can be costly , it’s important to become familiar with the components of each law and what they mean for your business.

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Email Marketing: The Value of Getting Permission

SugarCRM

As marketing professionals, we’re constantly on the quest for the ultimate results: high open and click rates, plus increased customer engagement. Marketing teams skillfully craft attention-grabbing subject lines, captivating content, and perfectly-timed campaigns to propel businesses forward. What is implicit permission?