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The world was already moving away from classroom training toward a more ‘blended’ approach — a mix of face-to-face instruction with technology-mediated activities — becoming the preferred model for salestraining among today’s organizations. According to Training Magazine’s 2018 Training Industry Report , 69.3%
Scott Jeffrey, PhD, was in graduate school at the University of Chicago when he decided to figure out how academic studies applied to real sales reps in the field. Tim Houlihan is an evangelist of applied behavioral economics with more than 25 years of experience in product development, training, sales leadership and marketing strategy.
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