What is Spam? The Truth About Unsolicited and Cold Email
Zoominfo
MAY 19, 2020
The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes.
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