No More Cold Calling

APRIL 3, 2020

They cut advertising, travel, training, marketing, and discretionary expense line items. It’s not 2002 and 2003, or 2008 and 2009. The companies that are readiest to act on solid information are primed to shoot ahead of the business cycle.”.

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

The ROI Guy

AUGUST 4, 2010

marketers are still having a hard time connecting their investments to tangible bottom-line impact. The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. to less than 3% or revenue (analyzing average from 2003-2009), a 30% decline in IT spending compared to revenue.

ROI 40

ROI Marketing Decision Maker Survey 40

SugarCRM

JANUARY 27, 2022

More than a decade ago, the world hit a point where the amount of data created across the globe in just two days equaled the amount of data produced from the beginning of civilization to around 2003. 4 Benefits of Data to Modern Marketers. Data is a critical resource for modern marketers and sales teams. Document ROI and Value.

Data 48

Data Marketing Social Media How To 48

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? Do the latest increases in IT spending mean good things for IT Sales and Marketing executives? percent of revenue on marketing.

Marketing 40

Marketing Vendor Survey ROI 40

Sales Hacker

JULY 28, 2020

Steven Broudy: We power the virtual communities and customer marketing programs for companies like Salesforce, Slack, Atlassian, Asana. I could share a little more, but I don’t want to turn this into a Bevy advertisement. What was interesting to me was … this was 2003, we were in the midst of the war in Afghanistan.

Hiring 67

Hiring SalesForce Call-back Exercises 67

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Be Yourself.

Guidelines 317

Guidelines ACT Campaigns Pharmaceuticals 317

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam.

Guidelines 182

Guidelines ACT Campaigns Pharmaceuticals 182