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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

However, there are still many companies who have yet to embrace social media as a marketing tool, and their customers are even angrier and dissatisfied – first as a result of the initial problem, and second, because no one on behalf of the company reads their comments and responds in real time. Share on Facebook.

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Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. To help you get started, I am providing a buyer persona assessment tool here based on the factors mentioned above.) “Starving the future to feed the present is a mistake - it leads to obsolescence and stagnation. Burton Richter, Nobel Laureate.

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3 Legacy Recruiting Tactics CEOs Should Eliminate Now

SBI Growth

If your next sales leader candidate has 15 years of software sales experience, does it really matter if he was able to sell an on premise enterprise system to a customer in 2002? The 90 minute session provides best practices of your peers and comes with an ‘A’ Player Competency Tool to help make your sales leadership hiring process a success.

Hiring 267
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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity. Google Marketing Live. Facebook F8.

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The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

S**t, when it was written in 2002, LinkedIn wasn’t a thing, there was no “social” selling, and your sales stack was the yellow-pages. It makes you break down a problem, by the people, the tools, and the resources available to you to actually be able to execute and that’s why I think it’s a great sales book.

Sales 166
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“You Can’t Catch Water With A Fist”

Pointclear

Lead Generation: Short term, an 18 month window, very measurable, and requires cooperation from salespeople, management and indispensible tools: CRM and Marketing Automation software. i JoJo Jensen, Dirt Farmer Wisdom Boston, MA : Red Wheel, 2002. No direct sales cooperation necessary. 100% accountability, 100% follow-up.

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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

If you thought of buyer personas as only a content development tool, let me share four ways in which they are much more than that: 1. The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions. Information you need to orient your marketing strategy on the right track.