Remove 2002 Remove Sales Remove Tools
article thumbnail

Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

However, there are still many companies who have yet to embrace social media as a marketing tool, and their customers are even angrier and dissatisfied – first as a result of the initial problem, and second, because no one on behalf of the company reads their comments and responds in real time. Share on Facebook.

article thumbnail

Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. Buyer personas can be a big help in aligning marketing and sales around a launch. Sometimes it is hard to make this understood.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

Reading Gap Selling is a start to changing the way we sell, but the truth is, it is a sophisticated and inherently difficult sales approach. How is that a book on execution has become my favorite sales book? So what makes execution a sales book? How are you going to accelerate sales by 25% year over year for 5 years?

Sales 166
article thumbnail

3 Legacy Recruiting Tactics CEOs Should Eliminate Now

SBI Growth

." - Jack Welch Are you questioning the ability of your sales leader to take your revenue performance to the next level? If replacing your sales leader is on top of the list, question #2 will be: How do you know the new one will be better? of years in sales management. The best sales leaders start with the customer first.

Hiring 267
article thumbnail

The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity. Google Marketing Live. Facebook F8.

article thumbnail

“You Can’t Catch Water With A Fist”

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The differences between marketing and sales often escalate into complaints and whining, accusations and finger pointing. No direct sales cooperation necessary.

article thumbnail

4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

Information you also need to align with sales and be on the same page about customers. If you thought of buyer personas as only a content development tool, let me share four ways in which they are much more than that: 1. The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions.