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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Think SEO, SEM, and marketing analytics all rolled into one. SMX Advanced.

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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. What is the impact of instant communication in our era of social media marketing? Debbie Laskey has 15 years of marketing experience and an MBA Degree. My app is now working.

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The Ultimate List of Marketing Podcasts

Zoominfo

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

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Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. Buyer personas can be a big help in aligning marketing and sales around a launch. You Have Entered New Markets.

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3 Legacy Recruiting Tactics CEOs Should Eliminate Now

SBI Growth

If your next sales leader candidate has 15 years of software sales experience, does it really matter if he was able to sell an on premise enterprise system to a customer in 2002? Great candidates can tell you: What problems their market has. Knows how to identify the market problems of your buyer. Netflix evolved faster and won.

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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

“When we have deep information about our customers, it makes all the difference in the world,” said the Chief Marketing Officer of one Fortune 500 company. Understanding exactly how buyers are behaving and thinking is becoming more of a premium for achieving success in marketing today. Market to the Right Buyers. What do you do?

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“You Can’t Catch Water With A Fist”

Pointclear

JoJo Jensen’s quote from Dirt Farmer’s Wisdom i , “You can’t catch water with a fist,” is especially true in the conflict between sales and marketing. The differences between marketing and sales often escalate into complaints and whining, accusations and finger pointing. Unclenched fists.