SBI Growth

AUGUST 31, 2012

“When we have deep information about our customers, it makes all the difference in the world,” said the Chief Marketing Officer of one Fortune 500 company. Understanding exactly how buyers are behaving and thinking is becoming more of a premium for achieving success in marketing today. Market to the Right Buyers. What do you do?

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

Zoominfo

JUNE 24, 2019

We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job. And, at ZoomInfo, we’re no exception. Keep reading.

Forecasting 272

Forecasting B2B CRM Quota 272

Pointclear

OCTOBER 18, 2011

JoJo Jensen’s quote from Dirt Farmer’s Wisdom i , “You can’t catch water with a fist,” is especially true in the conflict between sales and marketing. The differences between marketing and sales often escalate into complaints and whining, accusations and finger pointing. Unclenched fists.

Sales Qualified Lead 187

Sales Qualified Lead Forecasting Lead Generation Cold Calling 187

A Sales Guy

MARCH 30, 2021

S**t, when it was written in 2002, LinkedIn wasn’t a thing, there was no “social” selling, and your sales stack was the yellow-pages. How are you going to roll out the new marketing campaign across 4 continents with 17 different languages? Remember, he published the book in 2002, 6 years before the Great Recession.

Sales 166

Sales Intent Promotion Campaigns 166

Sales and Marketing Management

NOVEMBER 2, 2016

You can’t pick up a magazine (we’re guilty) or attend a trade show these days without running into yet another discussion on the likes and dislikes of people born between 1982 and 2002 (the officially unofficial definition of millennials). Can we dial it back on the “what millennials want” talk? read more

Trade Show 120

Trade Show 120

Pointclear

MAY 7, 2013

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. My guest today is Tony Zambito. Understand the Buyer''s Backstory.

Buyer 189

Buyer Buyer Persona Buying Cycle Sales Qualified Lead 189

Pointclear

JULY 10, 2012

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Understanding this can help you pinpoint your marketing investments and generate better than average results. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero.

Lead Generation 150

Lead Generation PointClear Leads Marketing Qualified Lead 150

Sales and Marketing Management

MARCH 10, 2016

In 2002, she founded Score More Sales, the B2B sales consultancy and training company she still runs today. In 2002, she founded Score More Sales, the B2B sales consultancy and training company she still runs today. read more

Lead Rank 120

Lead Rank Lead Scoring B2B Sales Leadership 120

Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

The Pipeline

JULY 11, 2016

This is why you don’t see marketers and ad folks lead an advert or campaign by proclaiming that this “new thing they are presenting, is really the same as previous versions or releases, but we did slap a fresh coat of paint on it”. Tibor Shanto – tibor.shanto@sellbetter.ca.

Lead Rank 120

Lead Rank Sales Qualified Lead Campaigns Up-Sell 120

Allego

JANUARY 13, 2022

The MarTech Breakthrough awards recognize companies, technologies, products, and services in the field of marketing, ad, and sales technology. Each year since 2002, the Stevie Awards recognize the accomplishments of businesses across the globe. Excellence in Customer Service. 2021 Stevie Awards for Sales & Customer Service.

Lead Rank 157

Lead Rank Lead Scoring Journal Software 157

SBI Growth

JANUARY 25, 2014

In 2002, faced with limited payroll, Billy lost his top players to free agency. Today’s technology allows CMOs to match marketing efforts directly to sales dollars. With this, a 15-30% revenue contribution from marketing is going to be expected. This is key increase the chances of marketing contribution. %

Sales Qualified Lead 120

Sales Qualified Lead Top of Funnel Hiring Funnel 120

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where Can You Apply This Go To Market Strategy? Regions often respond with a 1-2 year delay to the US Market. 2) Spanning markets. Vertical markets such as Healthcare, MarTech etc.

Lead Rank 96

Lead Rank Strategy Segment Marketing 96

Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

Campaigns 130

Campaigns Account Based Marketing Data B2B 130

Hubspot Sales

APRIL 25, 2019

When Redbox entered the movie rental market in 2002, they led with an aggressively competitive price of $1.00/per By then, a DVD subscription service called Netflix was gaining huge swaths of the video rental market. These losses are viewed as a necessary sacrifice to gain market share and entice customers away from competitors.

Penetration 122

Penetration Discount Retail Scale 122

Steven Rosen

JANUARY 22, 2015

As an aside, former New York City Mayor Rudy Giuliani’s book, simply titled “Leadership” (Hyperion, 2002), speaks about his efforts to improve New York City but offers lessons that can be applied to everyday business. Many books have been written on leadership’s impact on organizations. (As

Sales Management 120

Sales Management Scale Energy Objections 120

Hubspot Sales

OCTOBER 25, 2018

And they support their franchisees with training and assistance with site selection, construction, operations, management, and marketing. It has invested heavily in market research to provide customers with the best service and experience. It was rated #1 in customer loyalty by Brand Keys Customer Loyalty Engagement Index. Sport Clips.

Opportunity 143

Opportunity Real Estate Sports Loyalty 143

The ROI Guy

FEBRUARY 5, 2013

Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002. For this year, 2013 these IT budgets are continuing the downward trend, with an anticipated weighted global average decline of an additional 0.5%.

ROI 72

ROI Enterprise Enterprise Survey 72

SBI

SEPTEMBER 4, 2012

During the whole of the ‘90s and between 2002-2007 most sales organizations benefited from high demand for their products and services. Mike offers suggestions on many weapons including social media, email, digital marketing, and content. They simply never had to learn how. Salespeople could get away with being reactive.

Revenue 101

Revenue Handbook Face-to-face Penetration 101

Zoominfo

JUNE 24, 2019

Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with CustomerCentric Messaging® (Sales Ready Messaging®), guides marketing and sales to have meaningful conversations with customers and prospects.

Forecasting 100

Forecasting CRM Quota B2B 100

Anthony Iannarino

SEPTEMBER 21, 2019

It worked well enough, allowing my team to tell our story (something marketing people find more valuable to clients than it is in practice). It also allowed us to explain why we do what we do different from our competitors, creating separation from the market. This deck was in service for years and faithfully updated. The First Call.

Hiring 95

Hiring Call-back Microsoft Lead Rank 95

Pipeliner

FEBRUARY 15, 2019

This problem has existed as long as there have been communal workplaces, and it was studied between 2001 and 2002 in an Aspen Institute survey conducted on a group of MBA students. Professional development in sales and marketing has a similarly checkered ethical history. It wasn’t warp-speed market disruption.

Lead Scoring 69

Lead Scoring Lead Rank Government ACT 69

Customer Centric Selling

NOVEMBER 25, 2013

General Motors peaked in the mid-60''s and arrogantly watched for decades as their quality and market share eroded until the US government rescued them from bankruptcy. Part of the decision to launch CCS® in 2002 was the recognition that a larger percentage of transactions were continuous improvement rather than disruptive offering sales.

Training 63

Training Vendor Government Construction 63

Hubspot Sales

DECEMBER 14, 2018

If you associate craft chocolate with long beards, serious stares, and masculine aesthetics, you aren't alone -- especially if you were part of the chocolate industry in 2002, like Jean Thompson was. The chocolate market is a big one, and I knew how to reach a huge audience segment within that market. I chose the latter.".

Hiring 95

Hiring Retail Banking Advertising 95

Partners in Excellence

FEBRUARY 6, 2019

Based on much of the press, much of it created by vendors of AI solutions, AI is the answer to all the problems we have with sales and marketing. Actually, I have great hope for the application of these technologies in marketing and sales. is no longer than 9.1 I think I understand some of the possibilities.

Ideal Customer Profile 76

Ideal Customer Profile Segment Vendor Analytics 76

Hubspot Sales

NOVEMBER 9, 2018

Dogtopia opened in 2002 and has been franchising since 2005 and is the United States' fastest growing pet franchise. This also opens up the opportunity to start locations in higher density, urban areas and franchisees can open these smaller locations in markets nationwide. Marketing Services. Marketing fund. Royalty fee.

Real Estate 85

Real Estate Ideal Customer Profile Construction Conference 85

Hubspot Sales

NOVEMBER 20, 2024

He says, "We got our big hit in 2002: A feature article in Fortune Magazine. We could take that, go build more infrastructure, do more marketing, and really drive the engine forward.” Instantly, the phones started lighting up. Everyone wanted to get in and start a franchise. When you sell 100 franchises in a year at $50k, that's $5m.

Company 52

Company Lead Rank Engineering Cancellation 52

LeadIQ

SEPTEMBER 25, 2018

Since Jobs had left, Apple had lost a ton of market share to hardware rival IBM, and was battling for software market share with Microsoft. Apple’s big campaign from 1997-2002 appealed to our internal tendency to support counter culture. Cue the Chumbawomba! Story time!

How To 77

How To Conference Campaigns Microsoft 77

Hubspot Sales

AUGUST 27, 2020

Note : Be sure to strengthen your marketing and sales alignment for this contest so your sales team can access and convert any marketing-qualified leads (MQLs). In 2002, a waitress who won a sales contest for a new Toyota was understandably furious when she was presented with a toy Yoda instead. Upsell or Cross-Sell Contest.

Marketing Qualified Lead 131

Marketing Qualified Lead Motivation Retention Lead Rank 131

Your Sales Management Guru

JUNE 23, 2014

As an aside, former New York City Mayor Rudy Giuliani’s book, simply titled “Leadership” (Hyperion, 2002), speaks about his efforts to improve New York City but offers lessons that can be applied to everyday business. Many books have been written on leadership’s impact on organizations. (As

Sales Management 82

Sales Management Scale Energy Objections 82

Smooth Sale

JUNE 13, 2019

In 2002, I created Commanding View, Inc. Next, I looked for a resource such as a community of experts to offer my clients but could not find one. My mentor Norman Vincent Peale always told me: “Do today what others won’t so tomorrow you can do what others can’t.” . your source for proven experts.

Strategy 99

Strategy Hiring Networking Social Media 99

Pipeliner

NOVEMBER 21, 2022

Dina Buchanan began investing in real estate in 2002. It also contains ideas for retaining and expanding your client base, marketing your business on a budget, maintaining strong employee morale, and improving business processes. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist.

Video 52

Video Real Estate Enterprise Enterprise 52

Close.io

MARCH 27, 2020

Marketing and growth lessons for uncertain times. In 2002, a study researched how companies faired during the recession of the early 1990s. Marketing during the COVID-19 crisis. IT STARTS WITH ONE THING ?. The study focused on what the companies did during the recession that affected performance after the recession.

Meeting 12

Meeting Face-to-face Video Study 12

Jeff Davis

MARCH 13, 2018

I've talked to many leaders about the need to align B2B Sales and Marketing. This evidence has given more leaders confidence in taking an alignment initiative between Sales and Marketing serious. Marketing should be able to say "Yes! In my opinion, a broken process is probably the root cause of many of our problems.

Top of Funnel 75

Top of Funnel Lead Rank Lead Gen Revenue 75

Partners in Excellence

JANUARY 28, 2023

When we look within our organizations, our industries and markets, VUCA has become a by word. This tool has, according to too many marketers, gurus, and content specialists and lazy sellers, become the future of how we engage customers. I should be, I co-founded a successful AI company in 2002. I know the power of these tools.

Face-to-face 62

Face-to-face Hiring Energy Retail 62

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days.

Marketing 40

Marketing Vendor Survey ROI 40

Showpad

MARCH 14, 2019

In 2002, after Forrester launched TechRankings, the first Wave report was published in 2002, with 30 more published the following year. The dots along the axis are also different sizes to indicate market presence; a larger dot means that vendor has more customers and higher revenue.

Sales Enablement 40

Sales Enablement Lead Rank Lead Scoring Vendor 40