6 Ways to Generate Urgency in B2B Sales
Janek Performance Group
AUGUST 23, 2023
It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Simply put, prospect theory deals with the psychology of decision making. Of course, avoid the hard sell.
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