SBI Growth

FEBRUARY 18, 2013

We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. Buyer personas can be a big help in aligning marketing and sales around a launch. Sometimes it is hard to make this understood.”

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312

SBI Growth

AUGUST 31, 2012

(To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). Information you also need to align with sales and be on the same page about customers. Information you need to orient your marketing strategy on the right track.

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

Jeff Davis

MARCH 13, 2018

I've talked to many leaders about the need to align B2B Sales and Marketing. This evidence has given more leaders confidence in taking an alignment initiative between Sales and Marketing serious. Because of this, I wanted to share my thoughts on how I would go about aligning with my sales counterpart. Then, let's start there! “

Top of Funnel 75

Top of Funnel Lead Rank Lead Gen Revenue 75

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. How is IT spending changing for small and medium enterprises?

Marketing 40

Marketing Vendor Survey ROI 40