SBI Growth

FEBRUARY 18, 2013

We have seen a tremendous rise in the interest and use of buyer personas since 2002. They will be of a big help to those using buyer personas tactically for demand generation, content marketing, lead nurturing, and sales. “Starving the future to feed the present is a mistake - it leads to obsolescence and stagnation.

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312

SBI Growth

AUGUST 31, 2012

(To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions.

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

Pointclear

JULY 10, 2012

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Understanding this can help you pinpoint your marketing investments and generate better than average results. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero. I am anxious to hear your thoughts.

Lead Generation 150

Lead Generation PointClear Leads Marketing Qualified Lead 150

Jeff Davis

MARCH 13, 2018

One example for me would be using customer LTV (Lifetime Value) as a benchmark when making decisions on whether to spend marketing budget on specific demand generation efforts. January 2002, Himmelman Consulting, Minneapolis, MN. This is also a chance for Janice to determine where her sales team needs coaching.

Top of Funnel 75

Top of Funnel Lead Rank Lead Gen Revenue 75

The ROI Guy

MAY 4, 2006

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Worldwide annual growth in global IT spending is expected to be 6.3% in 2006, with annual growth in software sales leading the way at 7.0%. Annual growth in hardware sales and services are less, but still healthy at 6.0%.

Marketing 40

Marketing Vendor Survey ROI 40