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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem. About the Author.

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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

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Not the “R” Word Again…

No More Cold Calling

What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Broaden Your Perspective/Narrow Your Focus: Is your sales and marketing focus working? How do we sell in this volatile economy?

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8 Top ABM Companies To Watch

Emissary

There are many companies that offer a full stack of features covering all aspects of account-based marketing. Others specialize in certain areas like account identification, account intelligence or multi-channel advertising. Today’s ABM market leaders. Platforms evolve and change rapidly. Demandbase.

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Go To Market Strategy Guide: Use Our Proven Template Framework

LeadFuze

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. First, we will define what “go to market” really means. Go To Market Strategy.

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The Beginner's Guide to Penetration Pricing

Hubspot Sales

When Redbox entered the movie rental market in 2002, they led with an aggressively competitive price of $1.00/per By then, a DVD subscription service called Netflix was gaining huge swaths of the video rental market. These losses are viewed as a necessary sacrifice to gain market share and entice customers away from competitors.

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Sales Management Book of the Month

Steven Rosen

As an aside, former New York City Mayor Rudy Giuliani’s book, simply titled “Leadership” (Hyperion, 2002), speaks about his efforts to improve New York City but offers lessons that can be applied to everyday business. Many books have been written on leadership’s impact on organizations. (As