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Not the “R” Word Again…

No More Cold Calling

What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Build new alliances or alternate distribution channels. Now we hear that recovery will be slow, and we might even experience a double dip.

Referrals 240
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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem. Since 2002, Debbie has served as a judge for the Web Marketing Association’s annual web award competition. But what happens when a business has a problem?

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Sales Management Book of the Month

Steven Rosen

As an aside, former New York City Mayor Rudy Giuliani’s book, simply titled “Leadership” (Hyperion, 2002), speaks about his efforts to improve New York City but offers lessons that can be applied to everyday business. Many books have been written on leadership’s impact on organizations. (As

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The Beginner's Guide to Penetration Pricing

Hubspot Sales

When Redbox entered the movie rental market in 2002, they led with an aggressively competitive price of $1.00/per 150 extra channels? Raise your hand if you miss Blockbuster? Raise your hand if you also high-tailed it to the nearest Redbox when they popped up in front of your local McDonald’s. per day for DVD rentals and no late fees.

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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

The ePrivacy Directive , passed in 2002, was created to reinforce privacy by protecting the confidentiality of communications and establishing rules for tracking and monitoring data subjects. Additional individual rights include the right to data portability, the right to object, and the right to restrict data processing.

Campaigns 130
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Sales Talk for CEOs: Revolutionizing Sales Hiring with Lori Richardson (S4Ep22)

Alice Heiman

Discover how you can revolutionize your sales teams and supercharge your business success with these insights from a true sales guru. Her expertise stems from over two decades of experience in B2B sales and leadership roles.

Hiring 77
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Slammed!!! for the first time sales manager: chapter 24

Your Sales Management Guru

As an aside, former New York City Mayor Rudy Giuliani’s book, simply titled “Leadership” (Hyperion, 2002), speaks about his efforts to improve New York City but offers lessons that can be applied to everyday business. Many books have been written on leadership’s impact on organizations. (As