No More Cold Calling

APRIL 3, 2020

They cut advertising, travel, training, marketing, and discretionary expense line items. Granted, it will be more difficult to find new prospects or even to get clients to take (virtual) meetings. It’s not 2002 and 2003, or 2008 and 2009. Think of it as prospecting for gold. Your sales prospecting budget collapses.

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

Partners in Excellence

FEBRUARY 6, 2019

AI offers great promise in helping better identify, segment, and target our prospects. Much of it seems to be an old advertising mentality where measuring impressions is more important than understanding relevance. We started qualifying/disqualifying prospects based on these criteria.

Ideal Customer Profile 76

Ideal Customer Profile Segment Vendor Analytics 76

Pipeliner

JANUARY 10, 2018

In the 2002 movie Minority Report , there was a scene that blew me away. Tom Cruise’s character John Anderton is pacing nervously through a shopping mall, and while he’s doing so personalized holographic advertisements are being thrown at him left, right and center. Great salespeople engage prospects and build trust.

Influencer 56

Influencer Customer Advertising Advertising 56

Emissary

JULY 1, 2022

Others specialize in certain areas like account identification, account intelligence or multi-channel advertising. Rollworks is feature-rich and continues to grow its capabilities beyond display advertising by expanding account scoring and prioritization. It currently incorporates advertising and SDR emails. TechTarget.

Account Based Marketing 52

Account Based Marketing Lead Rank Company Ideal Customer Profile 52

The ROI Guy

MAY 4, 2006

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Vendor analysis is so important that prospects view the ability to justify solutions as a key differentiator, with over 61% rating solution providers value assessment ability as important in the selection process.

Marketing 40

Marketing Vendor Survey ROI 40

Hubspot Sales

NOVEMBER 19, 2024

Awareness of plant-based diets has been increasing since 2002. If you have this data, then you know how to adjust marketing spend to advertise the right products just as your audience needs them. Team and prospect forecasts. A good example of a micro trend that became macro is the content of “plant-based.”

Forecasting 52

Forecasting Trends Social Media Analysis 52

LeadFuze

AUGUST 5, 2021

How Sales Pros Can Incorporate LinkedIn’s Active Status into Their Prospecting Outreach. Prospect on LinkedIn Without Being a Pesky Salesperson. “ It’s not the number of leads that matters, it’s the number of great prospects you can turn into great customers that really counts. Turning prospects into customers.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98