How Marketing Fails by Failing to Market Itself
SBI Growth
NOVEMBER 24, 2013
True Story – How I learned to execute Sales Enablement on a field ride in 2001. In 2001 I was an Account Supervisor at VML, a marketing agency. We get frustrated that we have to ‘sell’ them. It’s time to set pride aside and invest in our selling of marketing services. When communicating with sales, leverage a Persona of the sales rep.
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