Score More Sales

FEBRUARY 22, 2012

Ardath Albee of Marketing Interactions has written a four-part series called, Capitalize on the Content Marketing Continuum where she talks about the BEF and the very fluid content marketing continuum. Work to gain clarity on creating a formal process once marketing has sent potential leads to sales. link] Ardath.

Top of Funnel 284

Top of Funnel Lead Rank Lead Scoring Lead Nurturing 284

Score More Sales

DECEMBER 30, 2011

Watch These Sales & Marketing Thinkers in 2012 – Best of 2011. As we wind down the year and look to turning a new leaf, it is time to recognize those who are working to improve the world of B2B selling and marketing – thanking them for what they do and encouraging you to reach out to learn and grow in the coming year.

Top of Funnel 159

Top of Funnel Lead Rank Lead Scoring Marketing 159

Score More Sales

AUGUST 11, 2011

Some entrepreneurs and small business owners (and their salespeople) are talking about the stock market. Have a nurture marketing strategy in place – be able to follow up with prospects not ready to buy yet. We are not marketers, but we know that you need at least one well-done webpage. © Score More Sales 2001 - 2012.

Lead Rank 258

Lead Rank Lead Scoring Top of Funnel Referrals 258

Score More Sales

AUGUST 2, 2010

The Facebook Event for Marketers You Need to Know About. I’m happy to share information about an upcoming Facebook Marketing event that will be online with many fantastic speakers. 50% Savings on Web’s Biggest Facebook Marketing Event. © Score More Sales 2001 - 2012. Consulting. Fully online.

Facebook 120

Facebook Lead Rank Lead Scoring Nonprofit 120

Sales and Marketing Management

JANUARY 28, 2014

Google’s Timeline marks its first occurrence as a syndrome in March 2001: “The annual report has long been disdained as a bright shiny object unworthy of attention from the serious investor. I first noticed the phrase “bright shiny object” a few years ago; now it’s all over the place. read more'

Google 136

Google Objections Report Groups 136

Partners in Excellence

MARCH 14, 2024

Businesses, industries and markets are being restructured, profoundly. As I work to advise them, I stumbled on something I wrote in early 2001, another period of economic challenges. Since 2001 we’ve been through slowdowns a couple of times. For marketers: What are we offering? We see a lot of uncertainty.

Face-to-face 143

Face-to-face Churn Lead Rank Lead Scoring 143

Score More Sales

AUGUST 28, 2014

No more 2001 stuff, please. We are about to go into 2015 and smart marketers and sellers are positioning for predominantly mobile viewing of their site, offers, and ways to connect. They pique my curiosity, entice me with an offer to try for free – no credit card required – which also means it is easy to get started.

Webinar Metrics 214

Webinar Metrics B2B Decision Maker Compensation 214

Score More Sales

JUNE 17, 2011

Create robust profiles in LinkedIn.com and other virtual sites where your market is – then update what you are working on, answer LinkedIn questions, connect to others, and join appropriate LinkedIn groups. (If © Score More Sales 2001 - 2012. If you are working with educators or schools, try education associations.

Lead Rank 269

Lead Rank Lead Scoring Sales Qualified Lead Pipeline 269

Bernadette McClelland

FEBRUARY 18, 2018

In 2001 I left my sales role at Xerox Australia and decided to go out on my own as a speaker – because back then coaching was only for sports professionals and not yet viewed as a method of peak performance for sales professionals. What many don’t know is the type of person she is to those who do know her.

Meeting 294

Meeting B2B Sales Leadership Sports 294

Hubspot Sales

JUNE 26, 2019

Think of product-market fit as the moment when “your customers become your salespeople.” Daniel Ek, CEO of Spotify, recognized that many of the necessary pieces for product-market fit were already in place when music-sharing platform Napster collapsed in 2001 following allegations of copyright infringement.

Industry 135

Industry Marketing How To Face-to-face 135

Score More Sales

JUNE 21, 2011

Anyone interested in inbound marketing, especially for the B2B market, might want to take a look at: Content Rules by Ann Handley and CC Chapman. Get Content Get Customers by Joe Pulizzi and Newt Barrett. eMarketing Strategies for the Complex Sale by Ardath Albee. © Score More Sales 2001 - 2012.

Lead Rank 186

Lead Rank Lead Scoring Top of Funnel Lead Nurturing 186

Score More Sales

JULY 20, 2011

. __ You just lost a client and need to make up for missing revenue. __ You don’t know what your value proposition is – how to differentiate yourself/ business. __ You don’t know who your target market is – who is your niche? © Score More Sales 2001 - 2012. Please note that we only endorse products that we believe in.

Benefit 229

Benefit Lead Rank Lead Scoring Strategy 229

Pointclear

AUGUST 1, 2011

As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years.

Lead Management 165

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 165

Pointclear

JULY 10, 2012

Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. Understanding this can help you pinpoint your marketing investments and generate better than average results. When the GDP is up, the lead rate increases, and vice-versa.

Lead Generation 150

Lead Generation PointClear Leads Marketing Qualified Lead 150

Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

Score More Sales

JANUARY 5, 2012

Today I interview Nancy Nardin , CEO of Smart Selling Tools, a company that focuses on buyer resources for discovering and assessing the best marketing and sales software available. Be sure to get on the Smart Selling Tools weekly marketing and sales tools digest that goes out to more than 30,000. Smart Selling Tools.

Top of Funnel 164

Top of Funnel B2B Tools Lead Rank 164

Score More Sales

SEPTEMBER 22, 2011

You were working on marketing materials. © Score More Sales 2001 - 2012. You were putting out fires. You were doing customer service all week. You were not productive. You were doing “research”. You were at networking events. You were getting your pitch down. You were practicing and perfecting. You were avoiding rejection.

Lead Rank 177

Lead Rank Lead Scoring Top of Funnel Call-back 177

Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. After graduating from college in 2001, he began his sales career at BrassRing, an applicant-tracking software company. triggered the world financial crisis of 2008.

Hiring 130

Hiring Face-to-face How To Lead Rank 130

Score More Sales

NOVEMBER 22, 2011

Finally, yours truly has been nominated – originally set to be a judge, instead the Score More Sales blog has been nominated as a Top Sales and Marketing Blog. © Score More Sales 2001 - 2012. It’s a treasure-trove of sales knowledge! Please note that we only endorse products that we believe in.

Lead Rank 185

Lead Rank Lead Scoring Resources Webinar Metrics 185

Score More Sales

JANUARY 24, 2012

Wikipedia talks about identifying influencers: Market research techniques can be used to identify influencers, using pre-defined criteria to determine the extent and type of influence. Trendsetters: influencers tend to be early adopters (or leavers) in markets. © Score More Sales 2001 - 2012. link] Maria Elena.

Lead Rank 150

Lead Rank Lead Scoring Influencer Top of Funnel 150

Score More Sales

NOVEMBER 1, 2011

I don’t agree with everything he says, but truly, he is a valuable presenter on topics around business building, marketing, and differentiation. © Score More Sales 2001 - 2012. He uses his mistakes as well as his successes to encourage those he is in front of to build a great brand. Next, try to be it.

Lead Rank 182

Lead Rank Lead Scoring Top of Funnel Inside Sales 182

Score More Sales

MAY 8, 2011

Please read my friend and colleague Jonathan Farrington’s heartfelt blog post on why he organized the most ambitious online sales conference in history- bringing together 35 of the biggest names in sales and marketing. © Score More Sales 2001 - 2012. Please note that we only endorse products that we believe in.

Lead Rank 146

Lead Rank Lead Scoring Prospecting Webinar Metrics 146

Score More Sales

FEBRUARY 29, 2012

We will let you choose whether you invest in a full-blown system which has features to incorporate your full marketing strategy, including web lead capture – or you start by enhancing your email system with social information and notifications. © Score More Sales 2001 - 2012.

CRM 174

CRM Top of Funnel Lead Rank Lead Scoring 174

The Sales Hunter

JANUARY 30, 2012

Guest post Monday brings us Jeff Beals , an award-winning author who helps professionals do more business and have a greater impact on the world through effective sales, marketing and personal branding techniques. What’s your area of self marketing expertise? So, what’s your area of self marketing expertise?

Motivation 155

Motivation Real Estate Hiring Construction 155

Score More Sales

JANUARY 3, 2012

The phrase “nurture marketing” came from this idea. If you are still doing any of these things, you need to stop these primitive marketing practices right away! Previous post: Watch These Sales & Marketing Thinkers in 2012 – Best of 2011. © Score More Sales 2001 - 2012.

Lead Rank 182

Lead Rank Lead Scoring Top of Funnel Pipeline 182

The ROI Guy

JULY 11, 2011

Surprisingly, CIOs alone have authorized only 5% of IT investments , confirming what many IT sales and marketing professionals already know, that the vast majority of IT purchase approvals involve more stakeholders, as well as significant executive scrutiny. To this end, we recommend the following best practices: 1.

Marketing 89

Marketing Proposal ROI Gatekeeper 89

Score More Sales

JULY 18, 2011

Previous post: Marketers: Should Salespeople ONLY Focus on Closing Sales? © Score More Sales 2001 - 2012. You have never had more feet on the street sending qualified potential customers your way. You also have never felt better about the integrity you are using to help others grow their businesses as well.

Lead Rank 173

Lead Rank Lead Scoring Top of Funnel Lead Nurturing 173

Score More Sales

JANUARY 31, 2011

You must know who your target market is – at least by demographic – even better if you have lists of potential prospective customers. © Score More Sales 2001 - 2012. As mentioned before, we have guidelines, and not everyone is accepted to participate: 1. Please note that we only endorse products that we believe in.

Lead Rank 178

Lead Rank Lead Scoring Revenue Guidelines 178

Score More Sales

MAY 2, 2011

Welcome to the 2011 Sales and Marketing Success Conference – in the comfort of your own office or home. © Score More Sales 2001 - 2012. It’s true. This is a monumental project going on at Top Sales World – I’m thrilled to be speaking on Day 4 about having fun prospecting.

Lead Rank 132

Lead Rank Lead Scoring Top of Funnel Lead Nurturing 132

Score More Sales

FEBRUARY 16, 2012

For many years they were cost-prohibitive for small and mid-market companies. Whether you are with a Fortune 500 company or a mid-market business, you won’t suddenly have transactional virtual business replacing multiple, trust-building phone or in-person conversations. © Score More Sales 2001 - 2012.

Lead Rank 179

Lead Rank Lead Scoring B2B Tools 179

Score More Sales

JUNE 13, 2011

Assuming you can’t put kids to work to help with research and menial tasks – at least block out your own time to do heavier market research, professional development, or a social focus (finally get that LinkedIn account set up, with connections made, Groups joined, and start answering Questions – for example).

Lead Rank 220

Lead Rank Lead Scoring Face-to-face Top of Funnel 220

Score More Sales

MAY 25, 2010

Check out the Nurture Marketing site for more planting metaphors. © Score More Sales 2001 - 2012. Start with good earth, and great seeds. Have some effort and consistency. Work a plan. Previous post: What I Learned From Oprah About Customer Service. Next post: Summertime… And the Selling Is Easy… Or Is It?

Lead Rank 120

Lead Rank Lead Scoring Revenue Harvest 120

SalesFuel

NOVEMBER 3, 2024

Growing up in Western Kansas, John Marvin initially pursued a career in marketing and advertising and shares his journey from being fired to adopting a new mindset, then transitioning to pharmaceutical sales at the suggestion of his father, a family physician.

Pharmaceuticals 104

Pharmaceuticals Hiring Licensing Twitter 104

Score More Sales

OCTOBER 20, 2011

The second I clicked through to one of the newly-launched Social Media Mags it hit me like a brick: publishing will never be the same again, and selling /marketing /brand building will be changing even more. Look at sites that will create content for you and with you – no longer do you need your marketing department to do it all.

Lead Rank 148

Lead Rank Lead Scoring Top of Funnel Social Media 148

Score More Sales

MARCH 10, 2011

He sat down at the table I was sitting at and proceeded to go through some of the vendor marketing materials (of the vendors at this conference exhibiting). link] Marketing Gal. © Score More Sales 2001 - 2012. I noticed him saying, “What do these guys DO?” ” – as he reads a brochure and tosses it.

Conversion 181

Conversion Lead Rank Lead Scoring Vendor 181

Score More Sales

MAY 28, 2011

We love sales – it is the culmination of combining great branding and marketing – clearly getting YOUR message of differentiation and value out to the world – and then asking companies and individuals who really would benefit – to work with you. © Score More Sales 2001 - 2012.

Lead Rank 155

Lead Rank Lead Scoring Top of Funnel Lead Nurturing 155

Score More Sales

MAY 17, 2011

How well do you know others who sell in your niche, your space, your target market? © Score More Sales 2001 - 2012. When Competitors Cooperate, Big Revenues Can Happen. by Lori Richardson on May 17, 2011. Please note that we only endorse products that we believe in.

Lead Rank 135

Lead Rank Lead Scoring Revenue Conference 135