Anthony Iannarino

JANUARY 20, 2020

Not too long ago, people believed the most significant changes in business-to-business sales were the internet and the social channels. It started with a downturn in 2001 and gained more momentum during and after the Great Recession. The pressure to perform flows from your client to you and your company. The Rise of Purchasing.

B2B

Nutshell

JUNE 22, 2020

Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. Because of this, texting is viewed differently than other text-based communication channels like email. Both of these sales channels still have their place!

B2B

Openview

SEPTEMBER 28, 2017

unemployment, corporate America is currently facing the most competitive war for talent since 2001. Getting the right people on the bus – and knowing when to tell toxic employees that this is their last stop – is essential to sales team success.

Compensation

The ROI Guy

FEBRUARY 14, 2011

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels.

Social Media

SalesLoft

JANUARY 31, 2019

Concur, one of the oldest SaaS companies , only moved from selling CD-ROMs and traditional on-premise software licenses to a SaaS model in 2001. Now, we have a sales process that allows companies to purchase software online and on demand, directly from the provider, at a range of price points.

Top of Funnel

Hubspot Sales

MAY 22, 2018

She will be receiving an MBA from the University of Notre Dame in May 2001. Which channels will you focus on for distribution? In the future, this is expected to be one of the company's primary marketing channels. Pay attention to the volume of your company mentions on different channels. How will you grow your business?

Top of Funnel

The ROI Guy

SEPTEMBER 21, 2010

Shift to Digital Marketers are still being asked to do-more-with-less, and this is driving a significant change in go-to-market channels. The bad news for marketing leaders is that although the 3.7% growth “snapback” is significant, the average large tech vendor’s operating budget is still below 2008 spending levels.

Revenue

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks

The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. A new tool developed by Alinean helps VMware quantify the savings and return on investment from VMware server virtualization.

ROI

The ROI Guy

MAY 6, 2010

These key new hires include: Dan Sixsmith , VP, Interactive Marketing Channels – formerly with interactive marketing and communications agency iNDELIBLE Media, Dan is driving Alinean partnerships with interactive marketing firms and content development & syndication channels.

ROI

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. navigation, placement of content, imagery, etc.)

Marketing

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content.

ROI

The ROI Guy

FEBRUARY 4, 2009

To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

ROI

The ROI Guy

MAY 4, 2006

But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. On average, how much do IT firms spend on marketing? On average, IT firms invest 3.6

Marketing

OnePageCRM

MARCH 8, 2017

Founded in 2001, it took Mailchimp 8 years to grow to 85,000 users. In fact, when we launched MailChimp in 2001, we didn’t even have a free trial option. The cost to dropbox was effectively zero and the word-of-mouth virality bypassed traditional marketing channels and ad spend. Should you offer discounts or go freemium?

Discount

Sales Hacker Training

DECEMBER 8, 2020

And back then at that time, this was around 2000, 2001, everyone was freaking out about the millennium bug, if you remember that, I’m sure you do. If people are listening and they want to reach out to you, are you okay with that, and do you have a preferred channel through which they should communicate? Luke Rogers: Y2K.

Hiring

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI

The ROI Guy

OCTOBER 7, 2010

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. The good news is that most analysts are predicting 4-5% growth for 2011.

Competition

OnePageCRM

MARCH 8, 2017

Founded in 2001, it took Mailchimp 8 years to grow to 85,000 users. In fact, when we launched MailChimp in 2001, we didn’t even have a free trial option. The cost to dropbox was effectively zero and the word-of-mouth virality bypassed traditional marketing channels and ad spend. Should you offer discounts or go freemium?

Strategy

Partners in Excellence

MARCH 14, 2024

As I work to advise them, I stumbled on something I wrote in early 2001, another period of economic challenges. Since 2001 we’ve been through slowdowns a couple of times. ” Surviving Tough Times, Things We Have Learned (early 2001 version) The past year has created new professional and personal challenges.

Face-to-face

A Sales Guy

DECEMBER 3, 2013

The Dow, S&P 500 are at historic highs and the Nasdaq is at it’s highest since 2001. Social selling and social media are disrupting traditional engagement channels. There is a massive influx of tools available to sales organizations. Selling environments have changed/are changing. Insides sales is growing like mad.

InsideView

Nutshell

JULY 22, 2020

The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. Well, here’s another important term for you to memorize: the marketing flywheel.

Top of Funnel

The ROI Guy

DECEMBER 6, 2010

Information Overload –even though B2B buyers are relying more on the Internet to fuel purchase decisions, these buyers are being inundated with more marketing messages over more channels than ever before, leading to information overload, confusion, and stalled decision making cycles.

ROI

John Barrows

JUNE 20, 2018

Phone as a channel isn’t going anywhere. The validity of the phrase “cold calling is dead” may be debatable in terms of making 100 dials with no information per day versus calling 20-40 targetted accounts and having a first touch by email or social, but phone as a channel is not dead. Phone has become a novel channel.

Cold Calling

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

ROI

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co.

ROI