Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
The ROI Guy
OCTOBER 22, 2010
Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E.
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