SBI Growth

JANUARY 31, 2013

The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. What was true when I first founded buyer persona development back in 2001 is still true today – buyer personas not grounded in buyer research and insights are useless.

Buyer Persona 330

Buyer Persona Customer Demand Generation Agencies Scale 330

Nutshell

JULY 22, 2020

The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. Well, here’s another important term for you to memorize: the marketing flywheel.

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

Hubspot Sales

MAY 22, 2018

The business relationships would include accounting services, legal counsel, vendors and suppliers, maintenance providers, banking services, advertising and marketing services, and investment services. She will be receiving an MBA from the University of Notre Dame in May 2001. Which channels will you focus on for distribution?

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145

Openview

SEPTEMBER 28, 2017

companies spend over $900 billion on their sales forces – three times more than they spend on all advertising media. unemployment, corporate America is currently facing the most competitive war for talent since 2001. To keep reps happy, it’s important to ensure they have the support that they need to sell and make their numbers.

Compensation 68

Compensation Face-to-face Commission Journal 68

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

SEPTEMBER 21, 2010

Shift to Digital Marketers are still being asked to do-more-with-less, and this is driving a significant change in go-to-market channels. According to IDC, tech firm advertising spending using traditional (print and broadcast) media is declining by 43% , compared to spending growth of 53% in digital programs.

Revenue 40

Revenue Marketing Vendor Survey 40

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. navigation, placement of content, imagery, etc.) co-registration, email list purchases, etc.)

Marketing 40

Marketing Lead Scoring Lead Rank Advertising 40