Score More Sales

OCTOBER 7, 2010

I wonder about those retailers and restaurants who are still advertising in newspapers and on cable TV in ads with a small incentive – 20% off of a product or service. © Score More Sales 2001 - 2012. Most offers are 50-60% off. Please note that we only endorse products that we believe in.

Lead Scoring 120

Lead Scoring Lead Rank Incentive Incentives 120

The ROI Guy

SEPTEMBER 21, 2010

According to IDC, tech firm advertising spending using traditional (print and broadcast) media is declining by 43% , compared to spending growth of 53% in digital programs. The bad news for marketing leaders is that although the 3.7% Spending Justification a Requirement?

Revenue 40

Revenue Marketing Vendor Survey 40

The ROI Guy

OCTOBER 11, 2010

We have seen this same issue occur in IT spending over the past decade, where IT spending lagged significantly behind revenue growth following the bursting of the technology bubble in 2001, and are wondering if the same will now be true of marketing budgets going forward? co-registration, email list purchases, etc.)

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

Hubspot Sales

MAY 22, 2018

The business relationships would include accounting services, legal counsel, vendors and suppliers, maintenance providers, banking services, advertising and marketing services, and investment services. She will be receiving an MBA from the University of Notre Dame in May 2001. Print advertising and article publishing.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145

The ROI Guy

OCTOBER 22, 2010

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. The research implies growing skepticism over sales pitches and marketing fatigue make these once effective channels less so at raising awareness.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Zoominfo

JUNE 10, 2019

Having founded CMI, Joe has established himself as the top authority on effective content creation and brand storytelling – in fact, he’s responsible for coining the term “content marketing” way back in 2001. Joe has written four books on the topic and is frequently asked to share his wisdom at numerous industry events.

Influencer 222

Influencer B2B Marketing Social Media 222

The ROI Guy

MAY 4, 2006

But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Why are buyers getting harder to reach?

Marketing 40

Marketing Vendor Survey ROI 40

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth.

ROI 45

ROI Buyer Buying Cycle Social Media 45

LeadFuze

AUGUST 5, 2021

Capital Law School, 2001, Dean’s Academic Scholarship. I retired in January, 2010 from a 40-year career of selling advertising to small businesspeople, 38 years of which I owned my own company, to write, speak, and help others succeed; to give back for a lifetime of blessings. Harvard Business School, 2005, OPM. Selling Power.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

The ROI Guy

SEPTEMBER 9, 2010

After the technology bubble-burst in 2001, CIOs were held more accountable to bottom-line results. Although for some chief executives and financial officers, some marketing executives are still not getting the accountability message, and the balance is still not meeting the needs of a frugal environment.

ROI 40

ROI Strategy Marketing Face-to-face 40

The ROI Guy

AUGUST 4, 2010

Cut through the clutter - Buyers are inundated with marketing messages constantly via e-mail, web browsing, direct mail and advertising. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Here are the top six benefits: 1.

ROI 40

ROI Lead Scoring Lead Rank Social Media 40