6 Ways To Make Sure Your Customers Get The Message
SBI Growth
JANUARY 31, 2013
What was true when I first founded buyer persona development back in 2001 is still true today – buyer personas not grounded in buyer research and insights are useless. A far cry from the days of worrying what went into print advertising! We are trying to find out what is on the minds of our buyers. Guessing at this is nonsense.
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