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How Marketing Fails by Failing to Market Itself

SBI Growth

True Story – How I learned to execute Sales Enablement on a field ride in 2001. In 2001 I was an Account Supervisor at VML, a marketing agency. We get frustrated that we have to ‘sell’ them. It’s time to set pride aside and invest in our selling of marketing services.

Marketing 316
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Not the “R” Word Again…

No More Cold Calling

What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! The economy is fickle, but No More Cold Calling’s 9 “killer” steps will boost your sales in any economy. How do we sell in this volatile economy?

Referrals 240
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Is a Lost Sale Better for Salespeople Than a Win?

Understanding the Sales Force

The two that excited me the most were the Red Sox' 2004 World Series victory and the Patriots' 2001 Super Bowl win. Understanding the Sales Force by Dave Kurlan In the past decade Boston's sports teams have won a number of championships.

Sports 266
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What Kind Of Sales Year will 2018 Be?

The Pipeline

Currently the longest is the 120 months, from March 1991 to March 2001. As we head into 2018, we are heading into a year that could make the current economic cycle the longest since the great depression.

Sales 193
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Does Anyone Have an In-Person Conversation Anymore?

No More Cold Calling

Do you remember the Southwest Airlines’ “Some Things Are Just Better In Person” campaign (2001)? Read, “ Trust: Get It Right the First Time ”.). Some Things Are Just Better In Person. The commercial series focused on things that were better in person. Among the “better in person” messages: You Can’t Fax a Handshake.

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Welcome to SMS ? We'll Help You Grow Revenues ? Score More.

Score More Sales

© Score More Sales 2001 - 2012. Our Recommendations When you purchase any of the books, programs, and/or products we recommend we may receive an "affiliate fee". Please note that we only endorse products that we believe in.

Lead Rank 226