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10 Rules for Successful Sales Training and Revenue Growth

Understanding the Sales Force

I believe that “24” was the best Television series I have ever watched. Although it ran from 2003-2010, long before streaming was a thing, no show was better situated for streaming and binge watching than “24.” My wife and I watched it for the first time a few years ago but we recently watched all eight seasons again. It was amazing to both of us that despite how much we loved “24” the first time we watched it, we didn’t remember any of it as we watched

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Commercial Efficiency is the CEO's Greatest Growth Lever

SBI Growth

As CEOs move through 2025, understanding how to drive sustainable revenue growth while navigating declining go-to-market (GTM) efficiency remains a critical challenge. CEOs are tasked with delivering consistent revenue growth while facing unpredictable demand cycle and increasing costs of operation. Many CEOs are grappling with sales cycles increasing, mounting inefficiencies, and unoptimized commercial teams.

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Expanding Markets, Growing Pipelines: 5 Sales Success Stories

Zoominfo

Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Thats where Go-to-Market Intelligence enters the picture. Beyond providing basic company and contact information, GTM Intelligence combines the worlds deepest, most accurate B2B datasets with real-time buying signals and AI-fueled insights.

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5 Reasons Why Sales Teams Miss Revenue Targets [+ How to Meet Them]

Hubspot Sales

Why are revenue targets so hard to hit? According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. And even with revenue up in 2024 , reps are still struggling to meet their sales goals. To shed some light on the matter, Ill offer my personal insights on why teams are missing their targets. In addition, I reached out to other sales experts to hear what they had to say about setting and meeting revenue goals so you can take home some best practices from their

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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Is AI That Good, Or Are We That Bad?

Partners in Excellence

The answer to the question, “Is AI that good, or are we that bad,” is resounding YES! To both. Everyday, we see great applications of AI, particularly when coupled with outstanding human based thinking. At the same time, I see endless examples where AI isn’t doing anything better, it isn’t outthinking sellers, it’s simply outperforming sellers in fundamentals.

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How to Enhance Your Professional Image As A Contractor

Smooth Sale

Photo by TungArt7 via Pixabay Attract the Right Job or Clientele: How to Enhance Your Professional Image As A Contractor First impressions do matter, and in the world of contracting, your reputation is everything – its how you will get ahead and succeed. Whether youre a builder, electrician, or freelance consultant, how you present yourself can mean the difference between landing dream clients or losing out to the competition.

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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation.

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SNAP Selling: Simplifying Your Sales

Hubspot Sales

Being a salesperson today feels like trying to get someones attention in Times Square; buyers are swamped with choices, blinking lights, and loud pitches from every direction. One word: Overload. The internet makes research a breeze until youre drowning in options and cant tell whats worth your time. As a copywriter, Ive been there, wading through endless tabs, trying to separate the gold from the noise.

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How Observational Learning Helps Sales Reps Learn Faster and Sell More

Allego

What separates top-performing sales teams from the rest? Its not just experienceits how they learn. As a sales leader, you know that skills development is critical to hitting revenue targets. But traditional training methodsclassroom sessions, lengthy manuals, and one-off workshopsoften fall short. The real breakthroughs happen when reps learn from the best in action.

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Streamlining Complex Sales Processes: The Ultimate Guide for Industrial Companies

Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.

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Your Sales Depend on Your Messaging

Sales Gravy

How many times have you gotten to the meeting but your pitch fell flat? You went in guns blazing, thinking the hard part was over and youd land the dealbut instead you face-planted. Its not your product or your pricing. Its your messaging thats failing youand blocking you from a sale. A Framework to Tap Into Your Prospects Pain So whats missing? A framework that actually speaks to your prospects pain, builds urgency, and moves them toward a yes.

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Top Strategies to Improve Your Business’s Time Management

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Top Strategies to Improve Your Businesss Time Management First impressions matter, and in the world of contracting, your reputation is everything – it’s how you will get ahead and succeed. Whether you’re a builder, electrician, or freelance consultant, how you present yourself can mean the difference between landing dream clients or losing out to the competition.

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Enabling Sales Reps for Success: A Winning Sales Culture

Vengreso

Listen to The Modern Selling Podcast on the app of your choice! Imagine a surprising twist in the world of sales culture that could skyrocket your team’s performance. It’s something unexpected, something that will make you rethink everything you know about building a winning sales culture. Stay tuned to find out what it is and how it can revolutionize your team’s success.

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Podcast - Sales Leadership, Playbooks, and Account Growth with Des McCluskey

Membrain

Join us as we explore the complexities of B2B sales with Des McCluskey , Managing Partner of Padeda and former Sales Director at Johnson & Johnson. Des shares practical insights on building effective sales playbooks, the critical role of first-line sales leaders, and navigating complex sales cycles. Drawing from experience in medical devices, professional services, and financial services, he provides actionable strategies on sales enablement, coaching, and account management that sales leade

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Transforming Sales Through Adaptive Selling

Sales and Marketing Management

Tailoring sales strategies and interactions to the unique needs and behaviors of each buyer is essential in an era in which buyers are more informed and have higher expectations than ever before. Here are the steps for getting there. The post Transforming Sales Through Adaptive Selling appeared first on Sales & Marketing Management.

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Nutshell partners with IT services provider Proactive Technology Management

Nutshell

At Nutshell, we want to make it as easy as possible for businesses to access and use the tools they need to grow. Thats why we built an easy-to-use CRM with powerful sales, marketing, and engagement features, and its why we partner with businesses that share our mission. Were excited to announce a new partnership with Proactive Technology Management , an IT services and support company based in metro Detroit.

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How To Make A Splash With Your Pool Contractor Business

Smooth Sale

Photo by Engin_Akyurt via Pixabay Attract the Right Job or Clientele: How To Make A Splash With Your Pool Contractor Business Setting up a business as a pool contractor can be a very lucrative solution. More than 10.7 million home swimming pools are in America while thousands of homeowners install new structures each year. When added to commercial swimming pool statistics, along with their financial value, its not hard to see the potential for this type of company.

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How to Handle the “How Much Does It Cost?” Objection (Ask Jeb)

Sales Gravy

Cindy is struggling to set appointments and handle the "How Much Does it Cost?" objection. She recently switched from media sales to the home services industry. Suddenly, she finds herself making all her own cold calls no marketing team, no pre-existing territory full of warm leads. And unlike her old deskbound clients, these new prospects are likely to be on a roof or at a job site when she calls.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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What Is the Importance of Sales Planning in A Winning Strategy?

SalesFuel

I give myself very good advice, but I very seldom follow it. Lewis Carroll, Alices Adventures in Wonderland / Through the Looking-Glass As a B2B salesperson I tend to wing it. After all, theres a decent chance that itll fly. Factually, the expression comes from the theater. It alludes to an actor in the wings because theyre suddenly called on to replace another.

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Winning Beyond the Inbox

Sales and Marketing Management

Tangible marketing methods such as direct mail, branded gifts and exclusive events, create memorable, multisensory experiences that cut through digital marketing clutter and drive engagement. The post Winning Beyond the Inbox appeared first on Sales & Marketing Management.

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Breaking Down Silos: The Key to Go-to-Market (GTM) Efficiency

Highspot

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Setting common performance metrics, such as pipeline velocity or win rate, encourages collaboration and prevents miscommunication that stalls deals.

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One Sales Success Strategy for Career and Business Growth

Smooth Sale

Photo by Isidix via Pixabay Attract the Right Job or Clientele: One Sales Success Strategy for Career and Business Growth Should sales be stagnating, business declining, or career advancement not in the cards, our guest blog by Ira Ellenthal One sales success strategy for career and business growth, offers helpful insights. His is a hidden sales secret gem of which many salespeople and businesspeople are unaware.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Key Benefits of Automating Your CPQ Process

Cincom Smart Selling

Introduction Gone are the days of cumbersome spreadsheets and error-prone manual calculations. CPQ software has revolutionized the way organizations manage complex sales cycles by enabling sales teams to quickly and accurately deliver tailored solutions to customers. As businesses scale and customer demands become more intricate, the need for CPQ automation has grown significantly.

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The Ultimate Guide to Verify Your Email List: Boost Deliverability, Increase Sales, and Clean Your Database

eGrabber

Email marketing is a goldmine for B2B sales and building customer relationships. But heres the catch: it only works if your emails reach real people. A clean, verified email list is your secret weapon to skyrocket deliverability, protect your sender reputation, and boost your return on investment (ROI). Whether youre a sales rep chasing leads or a marketing manager crafting campaign, this guide will walk you through why email verification matters, how to verify email list step-by-step, and the b

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AdMall Intelligence Powers Successful Multimedia Advertising Campaign Sale

SalesFuel

Challenge: Competing with big-box stores without a proper multimedia advertising campaign Jacob Humphrey, a business development executive from Lee Enterprises , had only been on the job for five months, but immediately knew that AdMalls sales tools would come in handy when approaching a local paint store that needed help creating a multimedia mixed advertising campaign.

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My Current B2B Selling Toolbox

Adaptive Business Services

Or should I call it my tech stack ? At any rate, I used to have a bad case of shiny bauble syndrome, but today not so much. Im grateful for this because, particularly with all of the available AI and automation tools, there are only about a gazillion to choose from. These are my go-to’s, my daily drivers. Nimble CRM – I have been a Nimble user, and an authorized Independent Solution Partner since before Nimble was introduced in 2012.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Contracted pricing CPQ: what it is and how it works

PandaDoc

In business, consistent relationships between suppliers and buyers can make operations easier for both parties. Vendors gain a consistent customer and buyers have a trusted source for a specific selection of products or services. As these relationships deepen, partnering companies will often agree on contracted pricing, a pre-negotiated price structure that applies over a defined period.

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CPQ Tools vs. Traditional Quoting: The Business Case for Smarter Sales

Cincom Smart Selling

Introduction Quoting seems simpleuntil it isnt. What starts as a straightforward request can quickly turn into a tangled web of back-and-forth emails, pricing inconsistencies, and approval bottlenecks. Deals slow down, errors creep in, and customers lose patience. Many businesses dont realize how much their outdated quoting process holds them back until they start losing deals to faster, more agile competitors.

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Integrating E-Learning Platforms Into Your Lead Generation Process

Pipeliner

Having trouble with high-quality lead generation? This happens with many businesses. Many players can attract lots of visitors, but they have trouble converting them. The old tricks of lead generation – advertising, cold emailing, and generic content offer up unqualified leads that disappear after a quick interaction. And why is it so? Prospects think they should be offered something of value before they commit; they should be educated, not just sold.