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Although this article will provide a blueprint for building a strong, full, and sustainable pipeline, we begin with a hospital analogy. When I was in the hospital for surgery in February, and during the recovery that followed, I had specific KPIs assigned at discharge that I was required to meet. After a few weeks, I chose and added some personal milestones to demonstrate progress in my recovery.
Its darn tough to get through to anyone these days. People have become really good at ignoring what we want to tell them. I hear this all the time from all kinds of businesspeople and salespeople. Emails dont work. Calls dont work. Social media doesnt work. Nothing works! But I had an experience this week that reminded me that communication does work when its something people want, its a little different, and its from someone they know.
One of the biggest challenges for a sales organization is moving upmarket. For example, if you target the small- and medium-sized business market (SMB) and now want to target enterprise customers thats where the money is you need to rethink how you sell. Enterprise and SMB selling are fundamentally different, and each requires its own sales process, metrics, and unique selling skills.
Sales teams today are under immense pressure to move fast, stay focused, and make every deal count. Thats why ZoomInfo Copilot is built to support sellers, all the way from first touch through closed-won. Whether youre qualifying a cold lead or trying to get a deal over the finish line, Copilot now delivers AI-powered insights that lead to: Timely Strategy and Execution More Opportunities Spotted Reduced Risk Data-Driven Decision-Making Fueled by ZoomInfo’s Go-To-Market Intelligence Platfo
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Not all sales shortcuts are created equal. Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. Others save you time but damage your results meaning youll ultimately be less productive for using them. As the expression goes, If you dont have time to do it right, you wont have time to do it again.
AI-generated content is here to stay, but authenticity remains non-negotiable. If AI-generated content doesnt align with a brands established aesthetic, tone and values, it risks looking generic, or worse, inauthentic. The post How to Maintain Brand Authenticity While Using AI-Generated Visuals appeared first on Sales & Marketing Management.
AI-generated content is here to stay, but authenticity remains non-negotiable. If AI-generated content doesnt align with a brands established aesthetic, tone and values, it risks looking generic, or worse, inauthentic. The post How to Maintain Brand Authenticity While Using AI-Generated Visuals appeared first on Sales & Marketing Management.
I was driving with the radio on when the Shania Twain song from the 90s, Dont Impress Me Much , began to play. I hadnt heard that song in at least a decade and as I listened to the words, I was reminded that Shania is not impressed with: Rocket Scientists Brad Pitt Guys Who Kiss Their Expensive Shiny Cars Elvis Most women would probably be impressed with that group of men but Shania is much more discerning.
If youre not pricing correctly, youre driving customers away. In an uncertain economy, your pricing strategy has a greater impact on revenue retention than traditional churn strategies. SaaS companies have started to take notice with 94% updating pricing every year and almost 40% tweaking pricing every quarter. In 2025, the real pricing opportunity is therefore not related to the frequency of pricing changes, but the pricing approach you employ.
ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results. But despite the momentum, many sales professionals risk falling behind because they havent fully embraced AI.
Everybody wants the hacks. The quick fix. The shiny new tool. The LinkedIn post that magically draws leads like moths to a flame. But let me give it to you straight: Sales isnt won with hacks. Its won with habits. And the habits that win are the ones most reps abandon the minute things get uncomfortable or boring. If youre not hitting your number, its probably not because you need better leads, better tech, or better timing.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
Last month on the Revenue Builders Podcast, our guests shared experiences in revenue leadership and what they've learned about how to prove your worth as a leader and secure the best possible outcomes for your team. We had several must-listen episodes for go-to-market leaders this weekfrom leveraging data to enhance team performance, to managing top-tier talent programs, to helping your teams build and close high-value pipeline, March brought some heavy hitters.
Photo by Geralt via Pixabay Attract the Right Job or Clientele: How Can AI Empower Learning in K-12 Education? All endeavors, business or career, require that we recognize each person as unique and has special gifts, needs, and perspectives to empower mutually beneficial growth. Similarly, personalities and learning styles differ, given that no two people are alike.
Like the rest of us, sales managers and their teams are creatures of habit. In many ways, their routines and schedules are influenced by their environment, and change can be frustrating. With so many sales teams currently working remotely, managers need to be mindful of how such changes affect the day-to-day activities that keep their teams productive, such as offering praise and using technology.
There are entire books written about building trust in selling, but for today, we will focus on one key element that may seem quite ordinary and obvious but is actually a well-honed skill of highly successful salespeople. And that skill is: Find out what your client or prospect wants. How is that done?
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Best Local Presence Dialers for High-Volume Sales Teams In today's competitive sales landscape, the difference between a successful outreach campaign and a failed one often comes down to whether prospects actually answer your calls. Local presence dialing has emerged as a game-changing strategy for high-volume sales teams looking to maximize their connection rates and productivity.
I hope that you will find this interesting! I have always been a strong believer in doing research prior to engaging with a client or prospect. Im looking to get a better feel for them professionally and personally. Im also looking for commonalities and talking points. Traditionally, I have compiled this information by visiting their social profiles as well as their websites.
Photo by Geralt via Pixabay Attract the Right Job or Clientele: Mindset Plus Questions: Is the Unspoken Successful Sales Strategy Time and again, no matter our endeavor, we face roadblocks, discriminatory remarks, and chiding, which leads us to question ourselves and wonder, Am I being too ambitious? followed by, Do I need to quit? First and foremost, it is critical to acknowledge that we will accomplish nothing upon quitting.
As a sales rep, you can read all the sales books and blogs, watch all the instructional videos, and become something of a minor theoretical knowledge expert. And while this is both valuable and helpful, what will likely make the biggest impact in your sales career is receiving expert sales coaching. Why? Because expert sales coaching takes concepts and applies them to real-world scenarios, so you can clearly see the what and how of doing things more effectively.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Meeting a quota can be a struggle for every seller at times in their career. The sales landscape has evolved significantly, with buyers now seeking personalized solutions. Sales cycles are taking longer, and tech advancements have reshaped the sales process. Recent research from Xactly confirms that todays sellers are definitely struggling. 87% of sales teams say they are struggling to meet or exceed quotas.
Even the most talented SDRs will struggle under poor leadership. It’s a hard truthand one that many new SDR leaders come to realize after some trial and error. Ive seen this play out firsthand. Ive also led teams that not only met their goals but consistently exceeded them. That kind of sustained success doesnt come from micromanaging or obsessing over activity metrics.
My thought partner, Lahat Tzvi, and I were having our monthly conversation today. We started discussing much of what we see about the “secrets to sales success.” We both see guru’s posting the determining secret to success. Somehow that secret is related to what they sell. They make claims about improving objection handling, improving closing, more effective discovery, better prospecting, better value creation, winning deal strategies, high impact sales calls, better…R
Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Achieve Desired Results in Chaotic Economic Times The days of slowly but surely’ seem long gone. As an entrepreneur, small business owner, or even executive, how can you shore up against the onslaught of uncertainty and outright panic among your prospects? What is happening in the economy today?
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
In todays fast-moving retail world, keeping up with the latest tech isnt just an advantage, its a necessity. One of the biggest game-changers right now? Image recognition (IR) for retail execution. Not long ago, Image Recognition felt like something out of a sci-fi movietoo pricey, too experimental, and only realistic for big brands with massive budgets.
New leads for your business can be anywhere, and being prepared to meet them on multiple platforms is key to filling your sales pipeline. Nutshell is helping your team have those pivotal conversations with potential leads wherever they may be, through tools like Nutshell SMS and Web chat available in Nutshell Engagement. And now, two new channels have been added to your Nutshell Engagement inbox: Facebook and Instagram.
Imagine a company that consistently misses its revenue targets, struggles with cash flow and fails to capitalize on market opportunities. In many cases, the root cause of these issues can be traced to inaccurate or nonexistent sales forecasting. One study found that companies with accurate sales forecasts are 10% more likely to grow their revenue year-over-year and 7.3% more likely to hit quotas.
Most founders dream of building a billion-dollar companybut what happens when you actually get there? Amanda Kahlow, founder of 6sense, reached unicorn status with her company valued at $5.2B. Then, she made the bold decision to step away. In this deeply personal episode, Amanda opens up about what drove that decision, her years-long journey through IVF and adoption, and how motherhood reshaped her view of leadership, success, and purpose.
This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
Data analytics in HR allow managers to focus on the employee experience at their companies. The 2025 SHRM State of the Workplac e report shares that teamwork, purpose, fairness, and recognition play a role in employee retention. When managers use psychometric assessments, which provide data analytics, they can retain employees through proper job design and reward systems.
James Chitwood, author of Leadership Is Not Enough, says companies should stop overinvesting in hero leaders and recognize that when you establish a true performance culture, workers continue to excel whether or not the leader is there. The post Its Not Your Leader, Its Your Team appeared first on Sales & Marketing Management.
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