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How a family history of womens leadership and legacy shaped my career path and paved the way for future generations This Womens History Month, Ive spent a lot of time reflecting on generational strengthhow the most influential women in my childhood (my family members) helped to shape the woman I would become, the two women I would later raise, and the granddaughters I am watching become women now.
Often when were talking about about sales, we seem to be saying the salesperson is in charge of when deals move forward and ultimately when they close. But that is not reality. When you’re selling you are a steward of a buying process. You can influence when a sale happens, but you cannot overcome the inherent dynamics of how that customer wants to buy.
April Fools. We all get these spammy emails and LinkedIn messages on a daily basis which promise more meetings, more customers, an increase in revenue, and success like we’ve never seen before. It’s April Fools every day! Even the people who provide the services promising inbound leads, meetings, and sales increases are struggling to generate inbound leads!
There are several components to being a good sales coach. Often, sales coaches do not understand the difference between holding people accountable to the sales activities (e.g. the numbers like prospecting dials) versus technique mastery (or how the activities are being executed). Here, you will focus on the technique of consistent sales coaching, not on holding people accountable to their numbers.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Technology isnt just a nice-to-have; its a survival tool for small businesses one thats essential for growth. The entrepreneurs who thrive in 2025 will be those who stick to sound business fundamentals, keep refining their marketing approach, and embrace new tools and technologies to stay ahead. The post The Resilient Entrepreneur: Adapting and Innovating with Technology and Customer-Focused Marketing appeared first on Sales & Marketing Management.
Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. What shouldve been a smooth upsell turned into wasted effort time you could have spent on an expansion play that was actually effective. Its hard to stomach, but scenarios like this play out every single day.
Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. What shouldve been a smooth upsell turned into wasted effort time you could have spent on an expansion play that was actually effective. Its hard to stomach, but scenarios like this play out every single day.
This is a very important Monday because this is the first Monday of the second quarter and its time for a major gut check and assessment of where you are against your number, coming out of Q1 and what you need to adjust and think about as we move into Q2. Start with setting aside a dedicated, focused time block of one to two hours for reviewing your: Q1 Results Current state of your pipeline 2025 goals & Personal business plan Evaluate Your Q1 Performance Against Your Sales Goals Begin with an h
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Four of the most powerful but least used words in business or human relationships are, “I made a mistake.” There are another three powerful words, “I was wrong.” They are tough words to say, but think of the impact they have in moving things forward, in building relationships/trust. In everything we do in selling (and business) there is always the possibility of making a mistake.
Accelerating Deal Velocity: Modernizing Your Sales Workflow The efficiency of your sales workflow directly impacts your company's revenue goals. While technology and best practices continue to evolve, many sales teams remain trapped in outdated processes that drastically slow their deal velocity.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Great advice is everywhere, but most of it is fluff. In sales, you dont need clichsyou need real strategies that help you win more deals. Weve pulled together five of the biggest game-changing sales tips from the Sales Gravy Podcast so far this year. These are proven tactics from top sales pros who know what it takes to close deals, stay sharp, and dominate the competition.
Photo by Geralt via Pixabay Attract the Right Job or Clientele: Prospects Can Direct Us to A Better Path for Sales Long ago, salespeople were advised to generate many cold calls daily to find one or two interested parties. Realizing what AI may do today, the old style sounds ancient. Nevertheless, weighing the pros and cons of all current possibilities is critical to determining what will work best for each of us.
Mastering sales fundamentals has become more crucial than ever for sales professionals. Whether you’re new to the field or looking to close more sales, online sales training offers a flexible and effective path to success. Through virtual instructor-led training, professionals can now master the intricate selling process without the hefty price tag of traditional programs.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
High-tech sales have changed dramaticallyso has the role of content for sales. Buyers are more informed and selective, conducting independent research before engaging sales reps. No longer relying on sales reps for education, only 17% of B2B tech buyers rely on sales reps as a primary information source , according to Inbox Insight. Conversely, tech buyers prefer to conduct independent research, with 55% of B2B tech buyers consuming at least three pieces of content before engaging a sales rep.
Sabina Nawaz is an executive coach and former Microsoft manager whose new book, Youre the Boss, provides insights on a wide range of challenges, traps and best practices for new managers and veterans alike. The post Become the Manager You Want to Be and Others Need appeared first on Sales & Marketing Management.
Are your accounts curious about advertising on podcasts? This format can be a hugely successful way for marketers to connect with specific audiences. And thats especially true if they appear on the right podcast topics. How Big is the Podcast Advertising Market? U.S. podcast advertising amounted to $2.57 billion in 2024. IAB analysts predict the market will reach $3 billion by 2026.
Lists and audiences have always been a sneaky powerful part of Nutshellthey let you seamlessly filter and sort all of your companys contacts and leads so you can send the right message to exactly the right people. Now when creating a list of your contacts, you can easily choose whether its a smart list or a fixed audienceso you pick whether it updates dynamically or includes a set group of your customers.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
My friend, Charlie Green, and I exchange ideas on new AI tools. This weekend, he shared a tool that summarizes all the newsletters he subscribes to. Both he and I tend to subscribe to a lot of things. Inevitably, it gets overwhelming. I can’t read everything I subscribe to. Tools like the one Charlie referenced help us deal with that overwhelm.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. Prior to joining Seismic, he served as President of Global Field Operations at Pegasystems.
Humanizing your email outreach means more than personalizing the recipients name; its about creating a sense of presence. Video emails get noticed. The post Why Your Prospects Have Gone Silent and How to Reclaim Engagement appeared first on Sales & Marketing Management.
Photo by Geralt via Pixabay Attract the Right Job or Clientele: Alone Time Can Raise Unique Ideas for Business Success No matter where we are or what we may be doing, including sleeping, unexpected ideas may suddenly arise that we can ignore or seriously consider. The decision is ours, but know that often hidden nuggets for success are buried within.
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Companies selling into a complex B-to-B sales environment are shifting away from traditional, stage-based forecasting models in favor of more dynamic approaches, such as Commit/Upside. This shift reflects a broader realization: rigid, probability-based models often fail to capture the nuance of complex selling.
Have you ever wondered who’s been checking out your LinkedIn profile? Understanding LinkedIn profile view notifications can give you valuable insights into your network connections and potential opportunities. In this comprehensive guide, we’ll explore everything you need to know about LinkedIn profile view notifications, from checking who viewed your profile to leveraging these insights for professional growth.
Artificial Intelligence (AI) is reshaping accounting, particularly for startups and small businesses. John Golden spoke with Armine Alajian of the Alajian Group , a Los Angeles-based accounting firm. Their discussion highlighted how AI streamlines financial operations, improves accuracy, and enhances fraud detection. This article explores key insights and practical applications of AI in accounting, providing actionable steps for business owners looking to leverage this technology.
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Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
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Historically, CEOs have treated enablement as a tactical function and support system for sellers rather than a strategic multiplier. Enablement is the backbone of revenue growth.
Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. AI-driven simulations provide judgment-free, personalized feedback, helping managers improve skills without peer scrutiny. Traditional onboarding can take up to 26 weeks at the executive level; AI role-play cuts this time dramatically.
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