Trending Articles

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The Truths about Strategic Sales Planning

Anthony Cole Training

Many of my clients and prospects tell me that the 4th quarter is when they take time to discuss sales plans (goals) and business plans with their salespeople. The purpose, obviously, is to get everyone on the same page with expectations of performance for the coming year. In my experience, I find that the process they utilize is either too complicated or too simple, and the process isn't really a process; it's the presenting of a predetermined sales goal for each producer.

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Think Your Team Does Referrals Well? Here’s Why You Might Be Wrong

No More Cold Calling

This is your referral reality check. What if your teams best leads were already at their fingertips, but they werent taking full advantage? Referral selling strategies are the key to consistent sales growth, but chances are, your team isnt leveraging them effectively. Why? Because theyve convinced themselves theyre already doing enough. Referrals convert at a staggering rate of 50 to 90 percent.

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10 Best Sales Analytics Software Tools: Turning Data into Revenue

Zoominfo

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. Sales analytics software is the key tool that turns the massive volumes of data in CRMs, data platforms, martech tools, and other key sources into clear, actionable insights that empower teams

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How to be a Consultative Sales Coach

Anthony Cole Training

Most sales managers spend less than 10% of their time coaching their people, and only one-third coach their people on a weekly basis. Yet, the coaching competency is the most critical part of a sales manager's responsibilities. It is also the most difficult skill set to learn and master. And remember, not all coaching is effective. The very skill of coaching is a fine art, and the ability to be consultative in nature adds complexity.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Your Shiny, New Sales Process is Already Wrong

SBI Growth

As we kick off a new year, many organizations are rolling out updates to their sales process. The changes are introduced to team members at sales kickoffs (SKOs), localized events, and one-on-one check-ins to reinforce the importance of adhering to the newly established sales process. The new system is operationalized and then placed on a shelf, often left untouched until sales process refinement begins again at the end of the year.

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Transforming Sales with AI: Expert Insights on Smarter Prospecting and Accelerating Conversions

Zoominfo

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know that AI isnt a magic wand that can close deals for you. Instead, using AI effectively is about finding new opportunities and building deeper relationships, which ultimately lead to faster conversions.

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OMG Names Kurlan a Diamond Award Winner for 2024

Understanding the Sales Force

Kurlan & Associates earned the Diamond Award, the highest level of recognition from Objective Management Group, for its 2024 performance. Using OMG, Kurlan helped a multitude of clients evaluate their sales teams and assess their sales and sales management candidates to help companies make much better hires for their sales organizations. The post OMG Names Kurlan a Diamond Award Winner for 2024 appeared first on Kurlan & Associates, Inc.

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The Superpower of Incredible Salespeople:

Salesfolks

Listening is not merely a skill but a superpower that sets incredible salespeople apart. It builds trust, uncovers needs, and fosters meaningful connections that drive results.

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3 Seismic Shifts Impacting – and Improving – Sales Training

Sales and Marketing Management

With 70% of salespeople lacking formal training, a sales enablement platform that includes comprehensive, cutting-edge training is a necessity. The post 3 Seismic Shifts Impacting and Improving Sales Training appeared first on Sales & Marketing Management.

Training 156
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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GTM Intelligence: the Next Big Thing in B2B Sales & Marketing

Zoominfo

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. Companies spend billions of dollars annually on GTM efforts, yet many still fail to achieve their growth targets. Why?

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Imagination Grooms Robust Growth When We Embrace It

Pipeliner

Many people think of quitting when they face seemingly insurmountable setbacks. Worse, for some, a life-altering dilemma can threaten their futures. But no matter the route of our life journey, a strong mindset dedicated to overcoming obstacles , including injuries, can lead us down a path we never envisionedand all for the better! Good Health and A Positive Mindset We cannot allow the negativity of others to enter our mindset.

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Verify Upfront that Offers Meet Expectations for Business Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Verify Upfront that Offers Meet Expectations for Business Growth Occasionally, surprising and exciting offers come our way, but the question becomes, Is the offer valid? Its critical to do our research, including asking those we know if they are familiar with the person behind the offer.

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Building Smarter CRMs with Maryanne McWhirter and Emily Hartzell

The Center for Sales Strategy

In this episode, were taking a look at how AI is supercharging CRMs and, specifically, exploring how HubSpot is transforming the way businesses manage customer relationships, sales processes, and marketing campaigns.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Enablement’s Newest Trend: Digital Sales Rooms

Sales and Marketing Management

With 80% of sales interactions between suppliers and buyers predicted to be digital by the end of this year, digital sales rooms are a must-have component of a go-to-market strategy. The post Enablements Newest Trend: Digital Sales Rooms appeared first on Sales & Marketing Management.

Trends 156
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Go-to-Market Intelligence: Rewriting the Marketing Playbook

Zoominfo

The traditional go-to-market playbook is dead. Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. Minor changes to outdated processes a bit of automation here, another tech solution there simply wont be enough to drive sustained growth in the AI era. To stand out today, companies must focus on precise targeting and intelligent engagement, aligning their motions to the ways buyers actually make decisions.

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A Brief History of Artificial Intelligence According to a Senior Data Engineer

Membrain

Like everyone else, Ive been interested in current Generative AI technology since it first came out. Ive written quite a lot about Generative AI in sales , including a fair number of rants , and some pieces about how best to apply it in a complex sales environment.

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Goals Succeed Best with Strategies Included for Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Goals Succeed Best with Strategies Included for Growth Upon beginning a new career, people are proud of quickly setting goals to achieve and move onward. However, they dont realize that goals succeed best with strategies included for growth. Otherwise, setting goals is commonplace with little achieved because meaning is typically omitted. _ Goals Succeed Best with Strategies Included Image Geralt, Pixabay Goals Depend Upon Commitmen

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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What is Contract Lifecycle Management (CLM)?

Cincom Smart Selling

Imagine you are renting a new apartment. The process begins with finding a place that meets your needs and agreeing with the landlord on rent, rules, and terms. Once youre both satisfied, you sign the lease agreement, formalizing the deal. Over time, youll ensure you pay rent on time and follow the terms laid out in the lease. When the contract nears its end, youll decide whether to renew it, renegotiate terms, or move out.

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How’s Your Sales Enablement Strategy Working?

Sales and Marketing Management

Sales tech stacks are improving onboarding, enhancing customer relationship management, accelerating time to sale, and fueling better customer service post-sale. But it's still your people who control most of the power to boost revenue. The post Hows Your Sales Enablement Strategy Working? appeared first on Sales & Marketing Management.

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Insight from a $1.3B acquisition and 7 startups

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

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Marketing Report Guide: How to Create One and What to Include

Nutshell

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Today, its essential for marketing teams to know how their efforts translate into revenue.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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When One Door Shuts More Open for Improving Growth

Smooth Sale

Photo by tookapic via Pixabay Attract the Right Job or Clientele: When One Door Shuts More Open for Improving Growth The sales profession is an excellent teacher of life lessons. We interact with people in varying roles who are dealing with troublesome situations. Listening carefully to answer questions is the best sales technique because the insights help us create a path forward together.

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What is a Pricing Strategy and How to Build an Efficient One?

Cincom Smart Selling

A pricing strategy is a structured approach that businesses use to determine the price they charge for their products or services. It involves analyzing various factors, including market demand, competition, production costs, and perceived value, to strike a balance between profitability and customer satisfaction. A well-thought-out pricing strategy not only ensures that a business remains competitive but also contributes significantly to its long-term growth and sustainability.

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Advanced Strategies for B2B Marketing: Integrated Campaigns and Continuous Skills Development

Sales and Marketing Management

Embracing integrated campaigns and committing to continuous skills development are two advanced strategies that can significantly enhance outcomes. The post Advanced Strategies for B2B Marketing: Integrated Campaigns and Continuous Skills Development appeared first on Sales & Marketing Management.

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Your Dashboards Are Useless, What Are Your 5 KPI's? Posted on January, 2025

Partners in Excellence

As typical, I was sitting with a leadership team reviewing their performance. The RevOps exec, displayed the organization’s performance dashboard. We’ve all seen them, all sorts of graphics with dials, red lights, row after row of numbers. I counted, this dashboard was tracking over 30 items. There was lots of discussion about various numbers, usually the resolution was, “We have to do more… ” Finally, the CRO asked for my view.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

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The Hardest Part of Asking is Shutting Up (Money Monday)

Sales Gravy

As humans, we naturally fear rejection and do everything possible to avoid it. Were social creatures at our core, and being rejected feels like were being shunned, banished, or kicked out of the group. In fact, the two biggest human fears are rejection and deathand as strange as this may sound, in our hearts we fear rejection more than we fear death.

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Precise Communications Are Critical for Career and Business Growth 

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Precise Communications Are Critical for Career and Business Growth Occasionally, we experience miscommunication, generally due to misunderstandings. Clarity in our communications is critical for all efforts. However, realizing and admitting where we erred can help us move forward steadier.

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What is Efficient Quoting?

Cincom Smart Selling

Quoting in a business context refers to the process of providing potential customers with a detailed and accurate estimate of costs for a product or service. It serves as a crucial step in the sales cycle, bridging the gap between initial inquiries and finalized deals. A quote typically includes pricing details, product specifications, delivery timelines, and terms of service.